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Higher Ed Marketing Insider

Higher Ed Marketing Insider

Von: Search Influence
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Higher Ed Marketing Insider is your go-to podcast for actionable strategies, expert insights, and real-world analysis tailored for today's higher education marketers. Whether you're managing digital campaigns for a university, leading enrollment marketing at a college, or supporting higher ed institutions through an agency, this show helps you stay ahead of the curve.


Hosted by virtual experienced education marketers and featuring guests from across the industry, each episode dives into topics like:

  • SEO & content strategy for higher ed
  • Paid media and enrollment marketing
  • Brand storytelling in competitive markets
  • Analytics, automation, and marketing tech
  • Trends shaping the future of higher education


If you want to drive results, justify your budget, and build a smarter marketing strategy in the rapidly evolving world of higher ed, Higher Ed Marketing Insider is your edge.


🎧 Subscribe and join a community of marketing pros making an impact in higher education.

© 2026 Higher Ed Marketing Insider Marketing & Vertrieb Ökonomie
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  • Beyond Clicks: Winning Visibility and Trust in the AI-First Student Journey

    Beyond Clicks: Winning Visibility and Trust in the AI-First Student Journey
    Oct 22 2026

    AI search can shape a student's shortlist before a click reaches your .edu. This Higher Education Marketing Institute episode looks at how enrollment and marketing teams can earn visibility and trust across AI answers, third-party sources, and institutional content.

    In this episode:

    • Why clicks are becoming an incomplete measure of influence
    • Six parts of AI search readiness, from content structure to third-party signals
    • What Hannon Hill's governance examples show about stale and conflicting content
    • How generational expectations change channel and message choices
    • Why marketing and admissions need both period and cohort reporting

    Higher Education Marketing Institute article:

    • Beyond Clicks: Winning Visibility and Trust in the AI-First Student Journey

    Sources discussed:

    • Content Governance Nightmares That Keep You Up at Night (Hannon Hill)
    • AI Search Is Reshaping Brand and Enrollment Strategy. Is Your Institution Ready? (EAB)
    • Marketing vs. Admissions: Why You Need Both Views (RGI Consulting)
    • Why Storytelling and PR Matter More in an AEO and SEO World (Stamats)
    • How Universities Can Reach Gen Z, Gen Alpha, and Millennials in the AI Era (Keystone Education Group)

    Learn more about the Higher Education Marketing Institute:

    • Website: https://highereducationmarketinginstitute.com/
    • X: https://x.com/HEMInstitute
    • LinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/
    • YouTube: https://www.youtube.com/@HigherEducationMarketing
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    14 Min.
  • Win the Shortlist: How AI Discovery and Zero-Click Visibility Are Changing Higher Ed Marketing

    Win the Shortlist: How AI Discovery and Zero-Click Visibility Are Changing Higher Ed Marketing
    Oct 15 2026
    • UPCEA & Search Influence 2026 Research: 56% of prospects consider three programs or fewer; 80% use search engines, 54% use AI tools like ChatGPT and Gemini
    • AI citations: 64% of prospects trust institutions more when cited in AI overviews
    • Content audits: Brian Beaupied (OCC) and Meghan Keen (Mid Michigan College) on finding and filling content gaps for zero-click wins
    • Social strategy: Jennifer Ravey (EducationDynamics) on why retention content matters and how to build a true content portfolio
    • Takeaways: Optimize for AI discovery, run recurring audits, start with real student questions, and measure quality of engagement over clicks

    Learn more about the Higher Education Marketing Institute:

    • Website: https://highereducationmarketinginstitute.com/
    • X: https://x.com/HEMInstitute
    • LinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/
    • YouTube: https://www.youtube.com/@HigherEducationMarketing
    Mehr anzeigen Weniger anzeigen
    16 Min.
  • AI Discovery, Reputation, and Enrollment Outcomes

    AI Discovery, Reputation, and Enrollment Outcomes
    Oct 8 2026

    Higher Education Marketing Institute examines how AI discovery, reputation signals, and earlier yield outreach are changing enrollment marketing.

    Takeaways:

    • Make each program page a clear, machine-readable source for cost, duration, accreditation, and outcomes.
    • Track AI visibility, citation rate, share of voice, and sentiment alongside applications, yield, retention, and giving.
    • Keep third-party listings and public profiles accurate because answer engines use them.
    • Start concise, segmented yield outreach soon after admission and pair automation with human help.

    Article: AI Discovery, Real Outcomes: Higher Ed’s New Playbook

    Sources:

    • EducationDynamics reputation framework
    • EAB earlier yield engagement findings
    • RGI Consulting on AI discovery in higher ed search

    Learn more about the Higher Education Marketing Institute:

    • Website: https://highereducationmarketinginstitute.com/
    • X: https://x.com/HEMInstitute
    • LinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/
    • YouTube: https://www.youtube.com/@HigherEducationMarketing
    Mehr anzeigen Weniger anzeigen
    15 Min.
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