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Hey, what's the big idea?

Hey, what's the big idea?

Von: Beth Gordon
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Hey, What’s the Big Idea? is where marketers dig into the ideas behind the brands, campaigns, and moments that make people stop and say, “that’s clever.” Hosted by Alev, Beth, and Chris, each episode mixes smart marketing insights with real talk, snacks, and the occasional barking dog. From iconic campaigns to offbeat creative risks, it’s a behind-the-scenes look at what makes great marketing tick and why some ideas just stick.

Beth Gordon Marketing & Vertrieb Ökonomie
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  • Consensus, Legs, and Dogs Barking

    Consensus, Legs, and Dogs Barking
    Feb 8 2026

    The gang gathers around the table on a Friday night to brainstorm an idea for a cat shelter. They all agree that the key ingredients of coming up with a big idea are consensus, legs, and a group of people to bounce ideas off of, all of which lead to new campaign ideas, press release topics, spokespeople, headlines, new audiences, and more. Another night of falling in love with their own ideas. And dogs barking.
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    26 Min.
  • Breaking Bread

    Breaking Bread
    Jan 17 2026

    The Hey, What’s The Big Idea? gang breaks bread and brainstorms campaign ideas for two bread brands, inspired by the new food pyramid guidelines. The conversation turns strategy into action, ending with practical, creative concepts their teams can take back and turn into real campaigns.
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    21 Min.
  • Let the Brainstorming Begin

    Let the Brainstorming Begin
    Jan 4 2026

    Great marketing does not start with tactics. It starts with a big idea.

    In this episode, the Hey What’s The Big Idea team kicks off an open brainstorm around a timely topic and explores how it could evolve into a big idea. The conversation shows how early thinking, curiosity, and alignment come before execution and why that stage matters.

    This episode helps define what this podcast is about. Fewer trends. Better thinking. Stronger ideas.
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    32 Min.
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