🎬 Season 4, Episode 8 - Herbert Hernandez: Creativity, Courage & Building GIGIL From the Ground Up

From sketching as a kid in Manila to leading one of Asia’s most awarded independent ad agencies, Herbert Hernandez has turned creativity into a career that inspires millions.

He’s the Co-Founder and Creative Partner of GIGIL, the powerhouse agency behind viral campaigns for RC Cola, Levi’s, Netflix Philippines, Jollibee, and more - winning multiple honors from Cannes Lions, Effies, One Show, AdAge, Adweek’s Creative 100, and so much more.

In this energizing episode, Herbert opens up about:

✨ How GIGIL began and rose to become the Philippines’ most prestigious agency.

✨ GIGIL’s philosophy of taking care of its people and nurturing world-class creativity.

✨ His early love for art - from winning poster-making contests to idolizing Bob Ross and embracing his philosophy of “happy accidents.”

✨ Balancing two creative worlds as lead guitarist of Moonstar88 and 6cyclemind, while being the Co-Founder of GIGIL.

✨ GIGIL’s global vision - including its creative collaboration with Jollibee in New York.

🎙️ It’s an inspiring look at passion, perseverance, and the fearless pursuit of ideas - proving that Filipino creativity knows no bounds.

🌐 Learn more:

💡 www.gigilglobal.com | Instagram: @herberthernandez886

Watch or listen now:

📺 YouTube: @theloidalewispodcast

🎧 Spotify: tinyurl.com/TheLoidaLewisPodcast

🍏 Apple Podcasts: tinyurl.com/apple-TheLoidaLewisPod

📩 Share your reflections: askloidalewis@gmail.com

#LoidaLewis #HerbertHernandez #GIGIL #GIGILGlobal #GIGILUSA #Moonstar88 #6cyclemind #AdAgency #CreativeAgency #Advertising #CannesLions #Effies #Levis #NetflixPhilippines #JollibeeNYC #KojieSan #FilipinoCreativity #MusicAndMarketing #Migraine #AdAge #AdweekCreative100 #FilipinoPride #Filipino #TheLoidaLewisPodcast