Ben and Wade talk about one of the most uncomfortable skills a business owner can develop: the ability to face what they've been avoiding. Inspired by the film Sound of Metal, they explore why entrepreneurs are naturally wired to ignore reality and how that same strength can quietly become your biggest liability when things start to stall.

They dig into what it actually looks like to avoid reality in business, from letting the wrong people stay on your team too long, to ignoring your financials, to chasing new opportunities instead of fixing what's already in your hands. They also get into the identity trap, why so many owners tie their worth to revenue, reviews, and results, and what happens when those things start to slip.

This episode is an honest conversation about the courage it takes to open the closet door, deal with what's inside, and why the business owners who face hard things head on tend to come out the other side faster and stronger than those who keep running from the storm.

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Ben and Wade unpack the realities of expanding a small business into new cities and why growth almost never goes the way you expect. They talk through why expansion looks exciting on paper, what actually transfers well between locations, what almost never does, and how different markets force you to rethink marketing, pricing, hiring, and leadership.

They share real world lessons from launching into multiple Texas cities and beyond, including why culture tends to travel, why marketing strategies must adapt, how hiring the wrong person can stall an entire market, and how to live in the tension between trusting your process and staying flexible.

This episode is an honest look at the humility, exhaustion, and problem solving required to scale, along with practical frameworks for deciding when to push forward, when to adapt, and how to keep perspective when growth feels harder than expected.

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Ben sits down with two of the wisest voices in his life, his dad Willie Hendrix and his business partner Wade Lombard, for a rich and honest conversation about the difference between cultural wisdom and biblical wisdom. What unfolds is a rare three-way dialogue about discernment, humility, decision making, surrender, success, and why timeless truth often looks upside-down compared to modern logic.

Willie shares lessons from forty-plus years of marriage, fatherhood, and running his own business, while Wade dives into the routines and habits that anchor him in godly wisdom. Ben opens up about how his dad’s guidance shaped his approach to business, leadership, and parenting.

This episode is full of insight, humor, and depth. If you have ever wondered how to make better decisions, how to align your heart with your calling, or how to tell the difference between real wisdom and counterfeit wisdom, you’ll find a lot to take with you.

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