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Head Heart & Boots

Head Heart & Boots

Von: Floodlight Consulting Group LLC
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 Want to grow your business, change lives and leave behind a legacy you can be proud of? Join us as we discuss the strategies and actionable-concepts that will equip you and your teams to do just that. You can expect weekly episodes ranging from guest focused interviews to tactical strategy sessions all focused on giving our listeners the tools they need to push the limits. https://www.floodlightgrp.com Management & Leadership Persönliche Entwicklung Persönlicher Erfolg Ökonomie
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  • Ep 205 - "Unsexy Work Builds Real Business"

    Ep 205 - "Unsexy Work Builds Real Business"
    Apr 21 2026
    In this episode of Head, Heart, and Boots, Brandon and I sit down with Chris Matts, founder of Marketing Ninjas, to talk about what actually drives growth in restoration and why most marketing misses the mark. Chris shares his path into entrepreneurship, how he found the restoration industry, and why he chose to focus on helping companies generate more opportunities through outbound and relationship-driven strategies. We dig into the difference between branding and direct response, why business development reps are still one of the most important roles in a restoration company, and how marketing should support, not replace, relationship building. This conversation is a practical look at how work really flows in this industry and what it takes to stand out in a crowded market. Hope you enjoy Chris If you're interested in Marketing Ninjas - check out more at this LINK Why You Should Listen: [00:06:12] How Chris Matts found the restoration industry and why he saw it as a massive, underserved opportunity [00:14:27] Why most restoration marketing fails and the common mistake of relying too heavily on ads instead of relationships [00:21:05] The real role of business development reps and why they are still the most consistent driver of revenue [00:30:18] The difference between branding and direct response and how to use both effectively in your market [00:42:11] How top restoration companies actually generate work by owning referral relationships, not just waiting on inbound leads Did you know... Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%. Business Health & Value Assessment Start Assessment Know Your Enterprise Value. See Your Potential Gaps. Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes: A Lite Valuation Of Your BusinessYour Value Multiplier Per Your IndustryHealth Assessment Per Our PYB MethodologyBusiness Value & Growth Roadmap Tailored For YouValue Acceleration Strategies Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer. Fractional Sales Leadership They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed.Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.More at floodlightgrp.com/sales Commercial Sales MasterCourse A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs.Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.Details at floodlightgrp.com/courses Tailored Consulting & Coaching Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors.These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.Explore more at floodlightgrp.com Live Training, Tools & Strategic Partnerships Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth.Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.See all partnerships at floodlightgrp.com/partners Why it matters for you as a listener You don’t need to figure this stuff out alone.If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.
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    1 Std. und 8 Min.
  • Ep 204 - "You're the Bottleneck. Now What?"

    Ep 204 - "You're the Bottleneck. Now What?"
    Apr 14 2026
    In this episode of Head, Heart, and Boots, Brandon and I sit down with Sam Chapman, owner of Merit Restorations and partner in CaseCo and 1-Tom Plumber, to talk about building businesses, leading people, and the real work behind growth. Sam shares his journey from a blue collar upbringing to building multiple companies, and how he’s approached scaling through partnerships, culture, and intentional leadership. We also get into the hard lessons. From avoiding accountability to rebuilding a broken culture, Sam walks through what it took to reset his team and raise the standard across the business. This is a conversation about ownership, discipline, and doing the internal work required to lead well at home and in business. Hope you enjoy Chris Why You Should Listen: [00:02:48] Sam’s origin story growing up in a blue collar family and how watching his dad build a business shaped his drive to create something of his own [00:16:14] How CaseCo evolved from flipping houses into a high end custom home and commercial construction company and the strategic decisions behind that growth [00:22:32] Why Sam partnered with 1-Tom Plumber and how he’s using it to drive more mitigation opportunities and expand his restoration business [00:29:42] The moment his restoration company’s culture broke and what it took to rebuild the team, reset standards, and create real accountability [00:46:43] A raw look at the mental and emotional toll of entrepreneurship and the personal work required to lead well at home and in business Did you know... Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%. Business Health & Value Assessment Start Assessment Know Your Enterprise Value. See Your Potential Gaps. Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes: A Lite Valuation Of Your BusinessYour Value Multiplier Per Your IndustryHealth Assessment Per Our PYB MethodologyBusiness Value & Growth Roadmap Tailored For YouValue Acceleration Strategies Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer. Fractional Sales Leadership They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed.Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.More at floodlightgrp.com/sales Commercial Sales MasterCourse A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs.Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.Details at floodlightgrp.com/courses Tailored Consulting & Coaching Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors.These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.Explore more at floodlightgrp.com Live Training, Tools & Strategic Partnerships Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth.Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.See all partnerships at floodlightgrp.com/partners Why it matters for you as a listener You don’t need to figure this stuff out alone.If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.
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    51 Min.
  • Ep 203 - "Restoration Done Right: The Clean Claims Standard"

    Ep 203 - "Restoration Done Right: The Clean Claims Standard"
    Apr 7 2026
    In this episode of Head, Heart, and Boots, I sit down with Lane Larsen, founder of Clean Claims, to unpack what is happening at the intersection of restoration, technology, and insurance. As the industry continues to evolve, Lane brings a unique perspective on how software, data, and process are reshaping the way claims are handled and how contractors can position themselves to win in a more complex environment. We dig into the origin of Clean Claims, the problem it was built to solve, and how improving claim quality, documentation, and communication can create better outcomes for contractors, carriers, and homeowners alike. Lane shares how fast technology is moving, what that means for operators on the ground, and why those who embrace better systems and cleaner processes will have a major advantage in the years ahead. This conversation is both strategic and practical. From reducing friction in the claims process to building stronger relationships with carriers and adjusters, it is a look at how the right tools and mindset can elevate the entire business. If you are trying to stay ahead of where the industry is going, this one will help you think differently about what comes next. Hope you enjoy. Chris Why You Should Listen: [00:03:15] How Clean Claims is simplifying field documentation, remote monitoring, and process enforcement by replacing multiple apps with one technician-friendly system [00:08:17] Why “process enforcement” matters so much in restoration and how removing human inconsistency can improve documentation, compliance, and payment speed [00:17:09] What it looks like to onboard new technicians fast and why simple, intuitive software can dramatically shorten the learning curve [00:31:10] A look at where AI, estimating, ESX integration, and automated rebuild scoping are headed and how quickly field operations may change [00:38:29] Why Lane believes restoration still operates like the Wild West and how better standardization could improve trust between contractors and carriers Did you know... Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%. Business Health & Value Assessment Start Assessment Know Your Enterprise Value. See Your Potential Gaps. Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes: A Lite Valuation Of Your BusinessYour Value Multiplier Per Your IndustryHealth Assessment Per Our PYB MethodologyBusiness Value & Growth Roadmap Tailored For YouValue Acceleration Strategies Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer. Fractional Sales Leadership They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed.Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.More at floodlightgrp.com/sales Commercial Sales MasterCourse A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs.Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.Details at floodlightgrp.com/courses Tailored Consulting & Coaching Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors.These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.Explore more at floodlightgrp.com Live Training, Tools & Strategic Partnerships Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth.Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.See all partnerships at floodlightgrp.com/partners Why it matters for you as a listener You don’t need to figure this stuff out alone.If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.
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    56 Min.
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