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Hard Margins

Hard Margins

Von: RetentionX
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Hard Margins is a weekly podcast for DTC operators building serious eCommerce businesses on Shopify. Hosted by Alex Orley, each episode breaks down one high-leverage idea for growing more profitably, covering customer lifetime value, contribution margin, cohort economics, product portfolio strategy, and retention. No fluff, no vanity metrics. Just the frameworks that separate the brands that compound from the ones that plateau. Brought to you by RetentionX, the integrated growth platform built for Shopify brands.

RetentionX Management & Leadership Marketing & Vertrieb Ökonomie
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  • Hard Margins #15 How to Build Decision Frames

    Hard Margins #15 How to Build Decision Frames
    May 6 2026
    In this episode, we make the case that most conversion problems aren't offer problems — they're framing problems, and that the mental filter you put around an offer determines what the customer evaluates first, which is upstream of subscription take ra...
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    8 Min.
  • Your Ad Platforms Aren’t Broken, They’re Learning From the Wrong Signals.

    Your Ad Platforms Aren’t Broken, They’re Learning From the Wrong Signals.
    Apr 30 2026
    In this episode, we make the case that when Meta keeps finding you the wrong customers, the platform isn't malfunctioning — it's doing exactly what it was trained to do on an undifferentiated signal that treats your best orders and your worst ones as e...
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    7 Min.
  • You're Not Managing Returns, You're Managing an Average.

    You're Not Managing Returns, You're Managing an Average.
    Apr 30 2026
    In this episode, we explain why chronic returners are one of the most expensive and least visible problems in a DTC customer file — and why blanket promo campaigns actively make it worse by treating high-return customers exactly the same as the clean b...
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    8 Min.
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