In this energetic and insightful episode of the Happy Publishing Podcast, Erica Glessing dives into one of the most important — and often misunderstood — foundations of a successful nonfiction book: your niche. Whether you’re writing your first book or your fifteenth, finding the right niche can be the key to creating a best-selling, high-converting book that truly helps people.

Erica breaks down how to discover your niche by identifying the real-world problems you naturally solve — in your life, business, or area of expertise. She shares practical exercises like using Amazon book searches to gauge market size and competition, showing how to find that “sweet spot” between too broad and too narrow. With her signature warmth and humor, Erica illustrates how your ideal niche helps you stand out while connecting deeply with readers who are already searching for your solution.

You’ll also hear how Erica found her own niche through her bestselling Happiness Quotations series, and why books that come from authentic curiosity and service tend to attract the most loyal audiences. This episode is filled with wisdom for aspiring authors, coaches, and entrepreneurs who want to write books that make a meaningful impact — and sell.

✨ “Your book helps people move from hell to heaven — that’s the magic of an aligned niche.” — Erica Glessing

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