Jake talks with filmmaker/advocate Eli Yetter-Bowman about how learning his hometown Wilmington, NC had been drinking PFAS-contaminated water (publicly revealed in 2017) pushed him into documentary work—and into confronting PFAS (“forever chemicals”) exposure in the fire service. They cover why storytelling can turn complex science into action, the realities of funding independent documentaries, how Burned became a major impact campaign, and why Eli’s feature ** GenX ** will be released primarily through in-person screenings to drive change.

0:00 – 5:31 — Intro + Eli’s path into advocacy filmmaking; GenX as the origin story behind Burned.
5:32 – 12:36 — Wilmington’s PFAS water crisis + why “invisible” contamination is hard to grasp without story.
12:37 – 16:41 — Personal driver: Eli’s mom’s autoimmune neurological illness + the “root cause” view of public health.
16:43 – 28:13 — Funding the work: why crowdfunding/investors weren’t the answer; the grind of donor fundraising.
28:14 – 32:57 — Why GenX took 8 years; how turnout-gear PFAS urgency paused the feature and sped up Burned.
32:58 – 41:30 — Turning film into a movement: Burned campaign impact (1500+ in-person events) + lessons in change-making.
41:30 – 45:47 — What departments can do now: proactive screenings, gear replacement organizing, and how to follow GenX.

Resources:

• genxthefilm.org — newsletter, screening requests, tour updates

• ⁠https://etherealfilms.org/ — team + project info

• Their Substack/newsletter (via the sites)