Ever had your products disapproved on Google Shopping or Amazon because of GTIN or barcode issues?

In this episode, Santosh sits down with Megan Baumer, Director of Business Development at GS1 US—the official source for GTINs (Global Trade Item Numbers) and barcodes—to reveal the truth about product identifiers, why they matter for eCommerce growth, and how to avoid costly mistakes.

We cover:

• What GS1 US actually does (and why you should care)

• How GTINs impact Google Shopping visibility & Amazon listings

• The dangers of buying cheap GTINs from resellers

• Single GTIN vs. Company Prefix—which is right for your brand?

• How to fix product disapprovals and feed errors fast

• GTIN best practices for scaling DTC and agency-managed brands

If you run an eCommerce store, manage product feeds, or work with clients in online retail, this conversation is packed with insights that can save you time, money, and headaches.

🎧 Listen now and future-proof your product listings.

In this episode, I’m joined by Kirk Williams, founder of ZATO Marketing and one of the Top 50 Most Influential PPC Experts in 2025, as recognized by the PPC Survey.

We dig into:

🔥 What’s actually working in Google Ads in 2025

🧠 Key insights from Google Marketing Live 2025

💡 Performance Max, Brand Search, and the role of AI

🏗️ How to build a lean, honest, and high-impact Google Ads agency

🚫 Why most agencies get it wrong — and how clients can spot red flags

⚔️ Meta Ads vs Google Ads (we didn’t hold back)

If you’re running Google Ads or managing it for clients, this is the strategic, no-fluff conversation you’ve been waiting for.

🎧 Tune in and get smarter with every minute.

📍Guest: Kirk Williams

CEO, ZATO Marketing

https://zatomarketing.com

@PPCKirk on Twitter

🔗 Get A Free Google Ads Audit here: https://guidedppc.com

#GoogleAds #PPC #PerformanceMarketing #KirkWilliams #GML2025 #AgencyLife #DigitalMarketing

Why PMax sucks… and how to make it suck less 🤷‍♂️

I recently sat down with Andre Kempe, founder of Admiral Media, on his podcast Why PMax Sucks – and we went deep into the messy world of Google Ads Performance Max.

We discussed:

🔍 Why PMax feels like a black box (and why that’s a problem)

🧠 Why Meta Ads still wins when it comes to creative testing and control

🛠️ What Google could do better to empower real marketers

💡 When PMax actually performs well – and when it’s just flushing budget

⚔️ Real strategies to make PMax work despite its limitations

If you’re an eCommerce brand or a media buyer wrestling with Google Ads, this one will hit home.