In this episode, I sit down with Branca Ballot, GTM Advisor & Fractional Marketing Leader, to talk about how early-stage teams can scale sustainably without leaning on paid ads too soon. We dig into how she builds go-to-market teams from the ground up, the organic channels she believes founders should prioritize, and how to show up consistently and authentically on LinkedIn even when confidence dips.

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What if you looked forward to networking instead of avoiding it? In this episode of Growing Startups, I sit down with Carly Valancy, Founder of Reach Out Party and Tether, to explore a more creative and human approach to connecting with people. We talk about how building intentional relationships can open doors, create momentum, and transform your career.

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In this solo kickoff to season two of Growing Startups, I share some big personal and career updates, marketing bets I’m focusing on in 2026, and the top 5 the tools that make up my current tech stack. If you’re a B2B founder or marketer thinking about what’s next, this episode sets the tone for the season ahead.

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How much of your startup’s success is dependent on management? I sit down with Alice Ko, Executive Startup Coach, to unpack what every founder needs to know about leadership as their company grows. We talk about taking a preventative approach to coaching, why leadership has to start top down, the way feedback and prioritization impacts teams, and how CliftonStrengths helps founders lead in a way that actually sticks.

Curious how I help B2B startups take marketing from zero to one? Visit evelyncools.com.

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In this episode of Growing Startups, I sit down with Claire Hueg, Founder of Persephone Planet, a community-centered marketing agency for social impact startups, to talk about what it really takes to build organic social that feels human. We dig into creating a “better internet,” why community management is a startup’s free focus group, and how small, thoughtful interactions can turn followers into advocates.

Are you an early-stage B2B founder ready to make your marketing work? Visit evelyncools.com.

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In this episode of Growing Startups, I sit down with Asaf Wolff, Co-founder & Chief Growth Officer at University of the People, to talk about how he helped grow the university from a small basement team to one of the largest in the US.

We get into scaling with almost no budget, building trust for a “too good to be true” offer, and why great customer experience fuels fast growth. We also explore how marketers can adapt to a rapidly evolving landscape, from shifting consumer behavior to integrating AI tools in meaningful ways.

Need marketing support as you grow your B2B startup? Visit evelyncools.com.

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In today’s world of constant emails, ads, and pop-ups, how can startups stand out without adding to the noise? In this episode of Growing Startups, I sit down with Esther Andries, Founder of Aestetik Agency, to talk about how to create memorable brands, engage your audience thoughtfully, and turn trust into long-term loyalty. We also explore the power of community, experiential events, and what it really takes to create authentic connection in the digital era.

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Evelyn Cools helps early-stage B2B startups take marketing from zero to one. Learn more at evelyncools.com

In this episode, I chat with Sarah Kuntsal about her journey from aerospace engineer to product marketer—and what she’s learned along the way. We swap stories about collaborating across departments, what really makes a case study effective, and how to position disruptive products in traditional markets. We also get into the culture side of growth, why early-stage startups are so rewarding, and what to ask if you’re thinking about joining one as a product marketer.

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