Want to improve patient outcomes, increase referrals, and make your marketing way more effective without spending a dime?

In this episode, we break down the Graduation Rate Audit — a simple but powerful tool every private practice physical therapist should be using. Learn how one clinician went from a 40% to over 80% graduation rate in just 90 days, and why having your clinicians run this themselves creates lasting behavior change.

Download the Audit Sheet - https://docs.google.com/spreadsheets/d/1VKS4P1uviyUuDi_to6Pk_CWggxX3-mtg

🚀 Want to See the System Behind Scaling to $20M — and the Plan to Hit $100M?

Book a free demo call and get a behind-the-scenes look at the exact systems, tools, and frameworks Chad used to grow from a solo PT to a $20M practice — and the blueprint he's using to reach $100M. https://getbreakthrough.com/demo/

Time Stamps:

0:00 – Intro: Why Clinicians Don’t Buy Into Marketing

2:00 – The Graduation Rate Audit Explained

5:00 – The "Leaky Bucket" Problem in PT Clinics

7:45 – Jan’s Story: From 40% to 80% Graduation Rate

10:00 – How to Use the Audit Spreadsheet

16:00 – Why Clinicians Must Complete the Audit Themselves

20:00 – Long-Term Behavior Change & Practice Growth

24:30 – Final Thoughts + Free Tool Access

In this episode, Chad Madden talks with Dr. Kevin Christie about how chiropractors and physical therapists can grow their practices using content marketing that builds trust, not pressure.

Whether you're insurance-based or cash-based, this episode covers how to position yourself as a local expert and turn educational content into consistent patient growth.

Book mentioned: Epic Content Marketing

🔔 Subscribe for weekly episodes helping you grow your private practice!

00:00 - Intro

00:26 - Meet Dr. Kevin Christie

01:30 - How Kevin Uses His Practice as a Test Lab

02:30 - What Content Marketing Really Is

05:00 - Why Doctors Have the Advantage in Content

07:10 - Trust vs. Tactics: Creating Real Value

10:15 - The 85/15 Rule: PBS vs. QVC

14:00 - High-Ticket Care vs. Insurance-Based Practices

18:00 - Why Great Marketing Reduces Sales Pressure

22:00 - Framework for Creating Compelling Content

26:00 - Where Should You Start with Content?

28:30 - Using AI to Repurpose Videos

30:00 - Email List = Your Secret Salesforce

32:00 - Retargeting with Facebook Ads

34:00 - Trends in Add-On Services (Shockwave, Laser, Gym Hybrids)

37:00 - Favorite Marketing Book: Epic Content Marketing

40:00 - Final Advice: Be the Buffalo

Do you ever wonder why your profit says one thing—but your bank account says another?

In this episode, Chad Madden sits down with Sean Healy, founder of Accounted4 LLC, to break down:

-Why profit isn’t the best way to measure your practice's health

-How to understand cash flow (without being an accountant)

-The top 2 predictive metrics every PT owner should track

-Why your balance sheet is more important than your P&L

-What to clean up before selling your practice

-Smart ways to use AI and automation to protect your bottom line

📈 Whether you’re looking to grow, streamline, or sell your practice, this episode is packed with practical advice you can act on today.

👉 Don’t forget to like, subscribe, and share if you found this helpful!

#PhysicalTherapy #PrivatePractice #Cashflow #ExitPlanning #SmallBusinessFinance #GrowYourPractice #AIInHealthcare

If you’re ready to simplify your hiring, boost staff retention, and grow your practice—schedule a free demo of Breakthrough today at https://getbreakthrough.com/demo

⏱️ Episode Timestamps:

00:18 – Meet Sean Healy of Accounted For LLC

01:40 – The Question: “Am I Making Money?”

03:25 – Profit vs Cashflow

05:35 – Step 1 to Understanding Your Finances

07:15 – The Power of the Balance Sheet

10:10 – 5 Things That Affect Cashflow (Not on P&L)

13:15 – Predictive Metrics That Matter

18:35 – Why Cashflow Problems Catch Owners Off Guard

21:50 – How to Start Saving Strategically

24:20 – Using AI, VAs & Automation

29:30 – Booking Appointments with AI

30:45 – Who Sean Works With & How to Connect

32:10 – Preparing for a Practice Exit

35:45 – What Buyers Want to See

37:50 – EBITDA & Multiples

40:20 – Most Influential Books & AI Conversions

42:45 – Final Thoughts