Summary

In this episode, Benjamin Suggs discusses a significant update from Google regarding the indexing of Instagram content. He explains how this change can enhance the visibility of dental practices and offers practical tips on optimizing Instagram profiles for better search engine results. The conversation emphasizes the importance of creating valuable content, using keywords effectively, and ensuring consistency across online platforms.

Chapters

00:00 Introduction to Google's Instagram Indexing

02:36 Opportunities for Dental Practices

05:38 Maximizing Instagram for SEO

08:16 Conclusion and Call to Action

Takeaways

• Google is now indexing Instagram content, increasing visibility for dental practices.
• Dental practices should leverage their existing Instagram content for better search results.
• Creating evergreen content on Instagram can lead to long-term visibility.
• A professional Instagram account is essential for dental practices.
• Weaving keywords into Instagram posts can improve search engine indexing.
• Using alt text and hashtags can enhance SEO on Instagram.
• Delivering valuable information in videos is crucial for indexing.
• Optimizing the Instagram bio is important for attracting potential clients.
• Consistency between Instagram and website information is key for SEO.
• This update presents a unique opportunity for dental practices to grow their online presence.

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