If you want to attract more clients to your private practice, your therapist profile needs to show people that they’ll be safe with you.

In this episode, we’re talking about how a simple inclusion statement can make the difference between someone reaching out — or quietly clicking away. I share a personal story about almost contacting a therapist, and why I didn’t, and explore what therapists can do to show they’re truly inclusive.

I’ll walk you through why these statements matter, what often holds us back from writing them, and what you can include — even if you’re still learning.

If you’ve ever wondered how to make your practice more welcoming and visible to people from marginalised communities, this one’s for you.

Takeaways:

• Why inclusion statements help the right clients feel safe enough to reach out
• What silence on your profile might be saying (without you realising)
• Common fears therapists have about getting it wrong — and why it’s okay to start small
• Simple ideas for what to include in a statement that feels genuine
• Real-life examples of inclusive therapist websites that work

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Links referenced in this episode:

• jennifersnowcounselling.co.uk
• psychodynamictherapybirmingham.co.uk

Keywords:

inclusive therapy practices, diversity in counselling, creating an inclusive therapist profile, client safety in therapy, understanding LGBTQ+ clients, therapy growth strategies, anti-racist therapy practices, writing an inclusion statement, addressing privilege in therapy, promoting equality in therapy, therapist-client relationship dynamics, best practices for inclusive therapy

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

It's natural to be anxious when setting up and running a private practice - it's both a sign of being passionate about helping people and a reflection of the roller coaster ride of self-employment. In this episode, I'm joined by Laura Knight of See Clear Anxiety Counselling, who shares how she's learned to manage and move beyond anxiety, and how that experience now shapes the way she runs her successful practice.

Laura talks about letting go of perfectionism, staying grounded in uncertain times, and how she has built a business that works for her - all while supporting clients with anxiety too.

Whether you're in the early stages of private practice, or facing a wobble, this episode is full of calm, practical encouragement.

Takeaways:

• How to transition from a part-time to a full-time practice
• Staying steady when client numbers dip
• The value of focusing on what's within your control
• Using live videos to build trust and visibility
• How to move from anxiety to confidence as a therapist
• Financial planning to ride out the quieter sessions

Fee Calculator: access the Fee Calculator mentioned in the episode HERE

Connect with Laura Knight:

🌐 Website: https://www.seeclearcounselling.co.uk

📘 Facebook: See Clear Counselling – Anxiety Specialist

📸 Instagram: @seeclearcounselling

📧 Email: laura@seeclearcounselling.co.uk

👥 Dorset Counsellors Network: Facebook Group or email Laura to join

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords

private practice, growing private practice, counselling directory, marketing for therapists, private practice tips, online counselling, video marketing for therapists, self-care for therapists, counselling business strategies, overcoming anxiety in business, financial management for therapists, establishing a counselling practice, networking for therapists, private practice success

Feeling disheartened by low engagement on your posts? Wondering if it’s even worth using social media when no one seems to be watching?

In this first episode of a 3 part series, we’re digging into the content side of social media for therapists in private practice — what to post, how to make it meaningful, and why even quiet followers might be paying more attention than you think.

You’ll learn:

• Why visibility isn’t the same as validation
• The 50/30/20 rule for balancing engaging, informative, and promotional content
• How stories, hashtags, emojis, and reels can gently boost your reach
• What your page insights can teach you (even if they feel discouraging)

And if you're looking for ideas about what to post over the summer months, this episode also includes campaign ideas using awareness events, such as:

• Bereaved Parents Month
• National Picnic Month
• World Listening Day
• International Self-Care Day
• Non Binary People's Awareness Week

This episode is full of practical tips — and a whole lot of reassurance.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords

social media for therapists, content creation tips, engaging social media posts, growing private practice, therapy marketing strategies, social media engagement, building an online presence, mental health content ideas, posting on social media, therapist social media tips, summer campaign ideas, therapy growth group