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One of Etsy's biggest competitors just announced they're shutting down — and the ripple effects matter way more than most sellers realize. I walk through why this handmade marketplace couldn't survive, what its closure reveals about traffic, buyers, and platform power, and why competing with Etsy is far harder than it looks. I also cover Etsy's recent $1.2B sale at a loss, what that signals about their strategy shift, and whether this could mean a refocus on core sellers. We talk competition, platform economics, declining GMS, tariffs, profit margins, and what sellers should realistically expect next. If you sell on Etsy or depend on marketplace traffic, these changes directly affect your future decisions and growth strategy.

#etsynews #etsysellers #handmadebusiness #ecommerceupdates #onlinebusiness

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https://youtu.be/J-jysEC-rqs

https://youtu.be/XoBckxhk5iw

00:00 Major Etsy competitor announces shutdown

00:24 Why competing with Etsy is nearly impossible

00:49 Etsy's shift to profit and seller backlash

01:13 Why alternative marketplaces fail sellers

01:36 Traffic numbers that explain everything

02:05 The pattern of failed Etsy competitors

02:23 Etsy sells a marketplace for $1.2B at a loss

02:40 Why the sale may be a strategic reset

03:04 Etsy's expansion mistakes and loss of focus

03:24 Signs Etsy may refocus on core sellers

03:40 Public company pressure vs seller needs

04:02 Falling GMS, tariffs, and shrinking margins

04:27 What sellers should watch going forward

04:48 How to adapt and keep growing despite changes