In this episode of Gluten-Free Unwrapped, host Jenny Finke sits down with Celeste Bremer, co-founder of May’s Gluten-Free Market — a 100% dedicated gluten-free grocery store and community hub in Rhode Island.

Celeste shares how celiac disease shaped her family’s journey and sparked the idea to create a safe, welcoming space where gluten-free shoppers could finally browse without fear or frustration. She opens up about the realities of launching and scaling a niche grocery business, from supply chain challenges to building trust within the gluten-free community.

Together, Jenny and Celeste dive into what makes May’s Market so special, the emotional connections customers form with truly safe spaces, and why community-driven businesses matter more than ever. Celeste also offers insight into the future of gluten-free retail and what it really takes to survive — and thrive — in today’s competitive grocery landscape.

Connect with Celeste and May's Gluten Free Market

Website: maysglutenfreemarket.com

Instagram: @maysglutenfreemarket

Facebook: @maysglutenfreemarket

Connect with Jenny Finke (host)

Follow Love Me Gluten Free on Instagram (@lovemeglutenfree) and Facebook (@lovemeglutenfreebox).

Follow Jenny's founder content on Instagram at @goodforyouglutenfree and subscribe to her newsletter at welcome.goodforyouglutenfree.com.

Connect with Jenny on LinkedIn https://www.linkedin.com/in/jenniferfinke/

Order a Love Me Gluten Free subscription box at lovemeglutenfree.com

Chapters

00:00 Introduction to Celeste Bremer and May's Market

02:38 Personal Journey: Diagnoses and Challenges

05:55 The Birth of May's Gluten-Free Market

08:39 Navigating Celiac Disease and Type 1 Diabetes

12:00 Creating a Safe Haven for Gluten-Free Shoppers

14:45 Expanding Offerings: From Grocery to Prepared Foods

17:42 Collaboration and Community in Gluten-Free Business

20:44 Future Vision: Growth and New Opportunities

23:42 Sourcing Unique Gluten-Free Products

26:30 The Changing Landscape of Gluten-Free Options

30:55 The Value of Curation in Gluten-Free Products

35:50 Building Community and Supporting Small Businesses

40:56 Challenges of Running a Niche Market

47:29 Family Involvement in Business

51:50 Personal Growth and Business Lessons

55:54 Connecting with the Community

In this episode of Gluten Free Unwrapped, host Jenny Finke and registered dietitian Molly Winsten discuss the complexities of food intolerances, allergies, and the impact of dietary restrictions on mental health.

They explore Molly's personal journey with celiac disease, the importance of understanding the difference between allergies and intolerances, and the potential pitfalls of self-diagnosis.

The conversation also delves into elimination diets, the risks of long-term restrictions, and the significance of food as both fuel and comfort.

Connect with Molly Winsten

Molly can be reached at molly@lovemeglutenfree.com (she's our team RD)

Instagram: @onmollysplate

Tiktok: @onmollysplate

Connect with Jenny Finke (host)

Follow Love Me Gluten Free on Instagram (@lovemeglutenfree) or Facebook (@lovemeglutenfreebox).

Follow Jenny's founder content on Instagram at @goodforyouglutenfree and subscribe to her newsletter at welcome.goodforyouglutenfree.com.

Connect with Jenny on LinkedIn https://www.linkedin.com/in/jenniferfinke/

Order a Love Me Gluten Free subscription box at lovemeglutenfree.com

Chapters

00:00 Introduction to Food Intolerances

01:16 Molly's Background and Celiac Disease Journey

04:04 The Impact of Food Allergies on Life Choices

07:55 Understanding Food Intolerances

09:19 Distinguishing Between Allergies and Intolerances

12:01 Self-Diagnosis and Misattribution of Symptoms

16:20 Elimination Diets: The Right Approach

20:01 The Risks of Long-Term Elimination Diets

23:38 Building Tolerance to Dairy and Other Foods

27:28 The Casein and Gluten Connection: Myth or Reality?

32:36 The Mental Toll of Food Restrictions

41:41 Conclusion and Resources for Further Learning

In this episode of the Gluten Free Unwrapped podcast, host Jenny Finke reflects on the gluten-free community as the holidays approach, discussing the importance of support and kindness among brands and consumers.

Jenny addresses the recent controversy surrounding Modern Bread & Bagel, emphasizing how criticism affects businesses and the need for more constructive and kinder feedback. Jenny encourages listeners to engage positively with gluten-free brands and to T.H.I.N.K. before posting mean comments or reviews. Let's uplift one another in this community!

PROGRAMMING NOTE: GLUTEN FREE UNWRAPPED WILL BE ON HOLIDAY BREAK UNTIL JANUARY 14, 2026

Connect with Jenny Finke (host)

Love Me Gluten Free website - lovemeglutenfree.com

Follow Love Me Gluten Free on Instagram (@lovemeglutenfree) or Facebook (@lovemeglutenfreebox).

Follow Jenny's founder content on Instagram at @goodforyouglutenfree and subscribe to her newsletter at welcome.goodforyouglutenfree.com.

Connect with Jenny on LinkedIn https://www.linkedin.com/in/jenniferfinke/

Chapters

00:00 Introduction and Holiday Reflections

00:56 Community Support and Brand Stories

02:50 The Modern Bread and Bagel Controversy

06:09 The Impact of Criticism on Businesses

08:45 The Importance of Kindness and Support

12:02 Encouragement for Community Engagement