In this episode, Kamal Grant talks with Erica Bethe Levin, founder of Globowl, a baby food brand focused on providing healthy and flavorful options for children. Erica shares her entrepreneurial journey, driven by her experience as a mother looking to offer better food choices for her kids. The discussion covers:

• Diverse Flavors: Erica highlights the importance of introducing varied flavors early to help prevent picky eating.
• Sustainable Packaging: The challenges of creating eco-friendly packaging that aligns with the brand’s commitment to children's health.
• Reality TV Impact: Her appearance on Gordon Ramsay’s Food Stars boosted brand visibility and opened up new opportunities.
• Relationship Building: Erica underscores the importance of cultivating strong connections within the consumer packaged goods (CPG) industry.
• Entrepreneurial Lessons: Insights on persistence, strategy, and the power of storytelling in building a successful brand.

This episode offers a look into Erica’s path from serial entrepreneur to baby food innovator, providing valuable lessons on brand building, resilience, and the importance of relationships in the CPG sector.

Follow Erica here:

https://www.instagram.com/ericabethe/

https://globowl.com/?fbclid=PAZXh0bgNhZW0CMTEAAabgIY4SiR0NLTzQdrsofcFCb9D5cOqt0aaFdfuLle0PR3LIV8oOjhLf2OY_aem_hnpQ-EOOK92XcwZlugRxNQ

Follow the show here:

https://www.instagram.com/sublimekamal/

https://www.instagram.com/sublimedoughnuts/

This show is brought to you by The Hopecast Network

https://www.instagram.com/hopecastnetwork/