What does it take to build a global brand from the ground up—and do it while staying true to People, Planet, and Profit?

In this episode, we sit down with a trailblazing leader who helped transform SanLucar Company into a world-renowned fruit brand and earning 100+ international awards for creativity and impact.

As a former Global Brand Director & Leadership Team Member, she led teams across the globe, proving that resilience, vision, and purpose-driven leadership can shape industries

Today, she’s not just a brand builder—she’s a voice amplifier. With a LinkedIn community of 21,000+ professionals, she is on a mission to empower women in agriculture and beyond, showing that strong brands and strong female voices go hand in hand.

Join us for a powerful live-stream event as Global Women Fresh takes the central stage at Fruit Logistica with Rooted in Leadership — a dynamic conversation highlighting the voices, vision, and impact of women driving change across the global produce industry.

Join us with special guest Maria Jose Sanchez of IFEMA.From innovation to sustainability, this session celebrates female leadership, fosters connection, and inspires the next generation of trailblazers.

Visit us: https://globalwomenfresh.com/

Global Impact, Local Voice with Ruth Villalonga on Passion and Purpose

Join Global Women Fresh hosts Julie Escobar and Carmell Clark for a dynamic conversation with this week’s special guest: • Ruth Villalonga – global marketing leader, brand strategist, and passionate advocate for storytelling in fresh produce.

Ruth brings a powerful voice to the industry, with deep roots in brand building, international trade, and consumer engagement. Her passion? Helping produce brands find their unique identity and connect with people in meaningful ways. With her multicultural background and bold creativity, Ruth is on a mission to elevate the voices of women and innovators in agriculture.