In this vibrant February episode of The Global Fresh Series, we celebrate the spirit of the Chinese (Lunar) New Year — a season of prosperity, renewal, and symbolic foods — while honoring National Heart Month, spotlighting the powerful role fresh produce plays in cardiovascular wellness.

From citrus fruits symbolizing good fortune to berries, leafy greens, tomatoes, avocados, root vegetables, and other nutrient-rich staples that support heart health, we explore how global food traditions and modern nutrition science beautifully intersect.

Join us as we journey across cultures and commodities, uncovering how fresh produce fuels celebration, strengthens communities, and supports healthier lives worldwide. Whether it’s a lucky orange shared at the New Year table or a heart-smart salad packed with vibrant greens, this episode reminds us that the path to prosperity begins with what’s on our plate.

#chinesenewyear #nationalheartmonth #freshfruit #freshvegetables

This week on The Global Fresh Series, we’re recapping the high points of Fruit Logistica 2026, where nearly 90,000 fresh produce professionals from around the world gathered in Berlin despite challenging winter conditions.

We take a closer look at the business momentum, innovation highlights, and key themes shaping the global fresh produce industry, followed by an overview of the EU–Mercosur trade agreement and what it could mean for future market access, competition, and trade flows.

We’ll also share a consumer insight straight from Berlin, offering perspective on evolving shopper expectations in one of Europe’s most influential markets. A packed episode connecting global trade, on-the-ground insights, and the conversations shaping what’s next for fresh produce.

This week on The Global Fresh Series, we’re coming to you from Fruit Logistica in Berlin, where the global fresh produce industry gathers to shape the future of trade, innovation, and market access.

In this special episode, we share insights from the show floor and introduce a guest with years of hands-on experience doing business in the China fresh produce market. As China continues to play an outsized role in global pricing, demand, and premium fruit trends, understanding how to navigate this market has never been more critical.

Our conversation explores what it really takes to succeed in China—from market access and consumer expectations to branding, logistics, and relationship-driven business culture—while connecting those lessons to the broader global themes emerging at Fruit Logistica.

Whether you’re a grower, exporter, importer, or marketer, this episode offers timely perspective on how global trade shows like Fruit Logistica intersect with one of the world’s most influential fresh produce markets.