In this week's episode we’re diving into how to make the most of a slower real estate market. A buyer slowdown can feel daunting, but it’s also a perfect time to strengthen relationships, refine your systems, and set the stage for future growth.

We share ten practical strategies you can put into action right now, from tightening up your CRM and staying consistent with client communication, to hosting simple appreciation events and finding ways to stay visible on social media. You’ll also hear tips on brand building, staying connected through the holidays, and keeping your pipeline active even when the market quiets down.

If you’ve been feeling the effects of the slowdown, this episode is your reminder that every market brings new opportunities and that the work you do now will set you up for success when momentum returns. Let's dive in!

In this week’s episode, we sit down with Monica Walls, founder of Keca's Usna, a lipstick brand rooted in empowerment and authenticity. Monica’s story is one of courage and reinvention—leaving behind a corporate HR career in Silicon Valley to pursue a long-held dream of creating a beauty brand that inspires confidence.

She shares how her brand was born, the lessons learned in building a business from the ground up, and what it really takes to bring a product to life in a competitive industry. From navigating challenges in production and marketing to building a community of real women who represent her brand, Monica’s journey is a reminder that success often starts with taking a leap of faith.

If you’ve ever thought about making a change or chasing a dream that’s been on your mind for years, this episode will give you the motivation to start. Let’s dive in!

Going viral might feel like the dream, but here’s the truth: it doesn’t automatically mean more sales. In fact, chasing likes and follower counts can distract you from the real work of growing your business.

This week, Beth and Kristi dig into the myth of virality and share why true success comes from consistency and genuine connections. They talk about the “quiet scrollers” who may never comment or like your posts but still reach out when they’re ready to work with you. They highlight how nurturing relationships, showing up with value, and staying authentic will do more for your bottom line than any viral moment ever could.

If you’ve ever felt the pressure to blow up on social media, this is your reminder that you don’t need thousands of followers to build a thriving business, you just need the right ones. Let’s dive in!