In this episode, we dive into UNIQLO’s gift card strategy across Europe — and uncover why one of the world’s strongest fashion retailers is still leaving major opportunities on the table.

From SEO visibility to the e-commerce journey, from fraud risks to the missing B2B and indirect distribution channels, we analyze every step of the program in France, the UK, Germany, and Italy.

What’s working? A smooth, account-free checkout, true omnichannel usage (online and in-store), and mobile wallet integration.
What’s missing? Stronger international SEO, a clear B2B offer, and a structured distribution strategy that could unlock significant revenue in the retail and e-commerce ecosystem.

If you want to understand how a global brand can turn a simple gift card into a powerful acquisition and loyalty tool — this episode is for you.

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Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Dans cet épisode, on décrypte le programme carte cadeau de Nocibé.

Quelles sont les forces d’une marque comme Nocibé sur le marché de la carte cadeau ?
Quels leviers restent à activer pour faire de leur programme carte cadeau un moteur de chiffre d’affaires omnicanal ?

On parle d’e-commerce, de retail, d’omnicanalité, de distribution fermée et d’acquisition client, avec un focus sur les enjeux juridiques, B2B et techniques pour industrialiser une stratégie de carte cadeau performante.

Un épisode riche en enseignements pour toutes les marques qui souhaitent structurer ou renforcer leur programme carte cadeau.

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Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

In this episode, we dive into the world of Apple, a brand synonymous with innovation, design, and a seamless ecosystem that millions of users rely on every day.

With over 26.3 billion USD in service revenue last quarter and the recent integration of Apple Intelligence, the company continues to shape the digital landscape. But beyond the products and the prestige—how does Apple’s gift card program perform?

💡 Is it aligned with Apple’s ambitions? And does it truly meet customer demand?

We break down the Apple Gift Card strategy across six key pillars:
✅ Online visibility and search engine presence
✅ Purchase journey and user experience
✅ Payment options and flexibility
✅ Gift card delivery and recipient experience
✅ Usage within the Apple ecosystem
✅ B2B distribution and third-party partnerships

🚀 Is Apple’s gift card a seamless extension of its premium brand—or an untapped opportunity?

We explore the strengths and areas for improvement, offering actionable insights for e-commerce, retail, and marketing professionals looking to understand how a tech giant like Apple leverages (or could better leverage) its gift card program.

🔗 Stay connected with us:

📩 Subscribe to our monthly newsletter, where Emilie shares insights, strategies, innovations, and hands-on market expertise:

📞 Get in touch with us here

🔗 Follow us on social media:
💼 LinkedIn
📸 Instagram

Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.