Are you wondering about starting a podcast for your business? In this candid reflection, we break down the emotional and technical challenges of launching a podcast while running a vintage reselling business. From underestimated editing time and podcast burnout to finding a niche audience and struggling to stay creative, we explore what we’ve learned from our first 12 episodes, what we’d do differently, and the podcast challenges we’ve faced. Whether you’re thinking about starting a podcast or already in the thick of it, this episode offers a real look at the highs and lows no one prepares you for.

In Episode 12 of the Gem Finders Podcast, Amber and Shaun open up about their experience building a vintage reselling business almost entirely through Instagram. From humble beginnings using DMs and selling on Instagram without a website to generating steady income through live sales, they share exactly how Instagram became their most powerful selling tool—and why it also became one of their biggest sources of frustration. This conversation dives deep into the daily grind of instagram for resellers behind the curated posts, the constant battle with the algorithm, and the emotional toll of trying to stay visible in an oversaturated space.

They also explore the pros and cons of Instagram’s many tools—Reels, Stories, carousel posts, and live selling—and offer candid advice for anyone considering Instagram as a main sales platform. With helpful insights on payment processing, building trust with customers, and avoiding burnout, this episode is a must-listen for vintage sellers, content creators, and anyone trying to make Instagram work for their small business.

Can marriage and business mix? Here’s our honest take as full-time partners in life and business. In this episode, we’re getting honest about what it’s really like to run a business with your partner. From navigating control issues and redefining roles to dealing with burnout, financial stress, and the constant overlap between personal and professional life—we’re sharing the highs, the lows, and everything in between. Whether you’re already working with your spouse or just thinking about it, we’re diving deep into the realities that you can’t see on the surface.

If you’ve ever wondered how to work with your spouse in business—or why working with your significant other can be both incredibly rewarding and intensely challenging—this episode is for you. We’ll talk about setting boundaries, finding balance, and what’s helped us keep growing as a team.