In this episode of Garage Talk Unwrapped – The Podcast, sponsored by BM Catalysts, Vicky and Ben are joined by Scott Greensmith from ClickMechanic, as they explore the transformative power of technology in the automotive repair industry. This insightful discussion delves into how ClickMechanic is reshaping the way consumers connect with mechanics; promoting transparency, trust, and convenience in vehicle maintenance.

Scott shares the founding vision behind ClickMechanic, highlighting its evolution over the past decade and the importance of providing fixed price quotes to customers. He discusses the challenges faced by mechanics and how the platform helps them thrive in a competitive market without compromising quality. With nearly a thousand mechanics applying to join the platform each month, Scott reveals the rigorous vetting process that ensures only the most qualified professionals are available to consumers.

What you’ll learn:

• The significance of transparency and trust in the automotive repair industry and how ClickMechanic is addressing these issues.

• Insights into the changing landscape of vehicle maintenance, including the rise of electric vehicles and the need for specialised training.

• The benefits of fixed price quotes and how they empower consumers to make informed decisions about their vehicle repairs.

• How ClickMechanic supports mechanics in managing their workflow and enhancing their business opportunities.

• The impact of the cost of living crisis on consumer behaviour and how ClickMechanic is adapting to meet these challenges.

If you're interested in the future of automotive repair and how technology is bridging the gap between consumers and mechanics, this episode is an essential listen.

Get in touch with us at hello@garagetalkonline.co.uk

Don’t forget to check out our YouTube channel: https://www.youtube.com/@garagetalkonline

In this episode of Garage Talk Unwrapped – The Podcast, sponsored by BM Catalysts, we welcome Tom Vallé and Joe O'Neill from BM Catalysts to discuss the intricacies of marketing for an aftermarket manufacturer. This engaging conversation dives deep into the various strategies and creative approaches that can make or break a marketing campaign in the automotive sector.

Throughout the episode, Tom and Joe share their experiences with innovative marketing tactics, including their memorable "Spin the Wheel" campaign at Automechanika, which proved that sometimes the simplest ideas yield the best results. They explore the balance between traditional marketing methods and the need for a more personable approach, particularly through social media platforms like TikTok and Instagram.

Guests:

• Thomas Vallé: Senior Marketing Manager, BM Catalysts
• Joseph O'Neill: Marketing Executive, BM Catalysts

What you’ll learn:

• The importance of adaptability in marketing strategies and how to respond to an ever-changing landscape.
• Insights into the relationship between marketing and sales, and how effective marketing can drive business growth.
• How to leverage creativity and personal engagement to connect with audiences in the automotive aftermarket.
• The role of data analytics in shaping marketing decisions and understanding consumer behaviour.
• Future trends in marketing, including the impact of AI and augmented reality on the automotive industry.

Get in touch with us at hello@garagetalkonline.co.uk

Don’t forget to check out our YouTube channel: https://www.youtube.com/@garagetalkonline

If you're interested in the dynamic world of automotive marketing and the innovative minds behind it, this episode is a must listen.

In this episode of Garage Talk Unwrapped – The Podcast, sponsored by BM Catalysts, Vicky and Ben are joined by Chris Wileman of Castle Garage (Ashby) Ltd, as they delve into his remarkable journey within the automotive industry. Chris shares insights from his award-winning garage, which recently clinched the prestigious Garage of the Year title at the Blend event. Throughout the conversation, Chris discusses the evolution of his business, the importance of adapting to new technologies, especially with the rise of electric vehicles (EVs), and the challenges faced by garage owners today. He emphasises the value of mentorship and community support, highlighting how collaboration within the industry can lead to mutual growth and success.

Guest:

• Chris Wileman (Owner of Castle Garage (Ashby) Ltd)

"A business starts to die the day it starts turning away old customers or stops taking on new ones."

What you’ll learn:

• The significance of building a strong team and how Castle Garage achieved recognition through collective effort.
• Insights into the challenges and opportunities presented by the rapid shift towards EVs and the importance of being an early mover in this market.
• Advice on nurturing the next generation of automotive technicians and the need for investment in training and apprenticeships.
• The impact of rising operational costs on the automotive industry and strategies for navigating these challenges.
• Chris’s perspective on the future of the garage sector and the importance of community engagement in driving industry standards forward.

Get in touch with us at hello@garagetalkonline.co.uk Don’t forget to check out our YouTube channel: https://www.youtube.com/@garagetalkonline If you’re interested in the evolving landscape of the automotive industry and the insights from a successful garage owner, this episode is a must listen!