This podcast explores the ever-evolving world of branding and marketing and how it can help organizations reach a wider audience, differentiate from competitors, and stay top of mind when deciding to purchase or engage. In this episode, I’m joined by my long-time friend, Lisa Chicules, a guru with over 25 years of experience in branding and marketing and organizational strategic planning across multiple sectors.

Social media has become a must for business owners that want to connect and communicate with their customers and stakeholders. In this podcast, our expert guests will cover topics such as ‘What are the biggest misconceptions companies have about social media? How can I encourage employee advocacy and leverage external partnerships? What specific tools or resources can I use for copywriting, scheduling, and analyzing my data?’

If you’ve been curious about how your business can reach new audiences and drive engagement, this is the podcast for you!

It finally feels like the worst of the pandemic is behind us and people are beginning to rediscover a simple joy of normalcy: seeing friends, going to concerts, and planning for travel. Yet one area of life that seems to have changed forever is work – specifically “how and where” we work.

Our topic today is Hybrid Work – Pendulum Swing or Paradigm Shift? Is it here to stay or will the pendulum swing back to how we worked in pre-COVID times? Listen to see where my guest Carrie Blair, President of Tayside Group, and I land in this debate.