What begins in subculture rarely stays there.

Sneaker customisation was once dismissed as “destroying the product.” Today, custom sneakers are recognised as wearable art, embraced by global brands and embedded in modern sneaker culture and streetwear.

Mathew Fabris aka Sekure D helped shape that shift.

In this episode, we explore the 20-year evolution of sneaker culture and sneaker customisation, and how custom sneakers moved from backlash to brand recognition. We discuss why artists amplify global brands like Nike and Jordan Brand rather than compete with them, the creative difference between designing 150,000 pairs and crafting a one-of-one commission and how fashion cycles influence authenticity, hype and long-term relevance in the sneaker industry.

We also unpack how to build a recognisable visual language, how to simplify complex artistry into scalable, commercially viable design, how creating a fictional universe can anchor a lifelong body of work. This conversation dives into sneaker art, street culture, creative entrepreneurship, and the tension between artist and designer, exploring what it takes to build longevity in sneaker culture beyond trends and hype cycles.

If you’re interested in sneaker art, custom sneakers, streetwear, fashion industry dynamics, or how subculture becomes industry, this episode is for you.

Follow Sekure D on Instagram: @sekured

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Follow Future History on Instagram: @futurehistory.co
Follow Wayne Lim on Instagram: @hausofwayne

Made for Makers. Shop Future History Unofficial Goods: shop.futurehistory.co

Most creative ideas never become companies.

Kenny Lee started with creative play. Today he runs a global company with a team, customers worldwide and a brand built at the intersection of play, design and entrepreneurship.

Kenny Lee is the founder and CEO of Light My Bricks, a global brand that transforms LEGO sets into illuminated display pieces through custom-designed lighting kits. What began as a passion project has grown into an internationally recognised business serving builders, collectors and creative hobbyists around the world. Kenny blends creativity with sharp commercial thinking, building a company that sits where play, design and entrepreneurship meet.

In this episode Kenny shares how creative play evolved into a structured, scalable company, why gut instinct must eventually be backed by data and numbers, what it takes to scale a passion project without losing brand integrity, how balancing risk and strategy shapes long-term decision making, why imagination still sits at the heart of serious entrepreneurship, what founders get wrong when chasing market gaps instead of solving their own problems, how creativity, business and community intersect through LEGO culture, and lessons learned from years of growth, close calls and building something that lasts.

Follow Kenny on Instagram: @kennybelikewater
Follow Light My Bricks on Instagram: @lightmybricks

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Follow Future History on Instagram: @futurehistory.co
Follow Wayne Lim on Instagram: @hausofwayne

Strictly DT is a recording artist and creative mentor. With 4 albums to his name since 2015 with ‘Therapy Sessions’ and ‘Decial like “Special”’ in 2023 his sound sits in the realms of hip-hop, soul and R&B, with introspective lyricism that reflect lived experience and community perspective. As the founder of Moment of Truth, a creative mentorship program for teens, he focuses on building confidence, discipline and curiosity through hands-on practice across music, fitness and performance.

On this episode Strictly DT shares how social media and constant digital stimulation are impacting kids’ attention, confidence, and creativity, why young people struggle with curiosity and focus in an always-online world, how parents and mentors can help children develop resilience through effort, boredom, and repetition, what role music, movement, and creative expression play in youth development, why learning process matters more than outcomes, how the Moment of Truth mentorship program supports teenagers through creativity and discipline and so much more.

Instagram: @strictlydt

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Follow Future History on Instagram: @futurehistory.co

Follow Wayne Lim on Instagram: @hausofwayne