If you say you want “40 hours booked,” you’re thinking like an employee.

If you say you want “40 clients,” now you’re thinking like a business owner.

In this episode of Full Time Lash Artist, we break down what it really takes to fill your schedule, how to reverse-engineer your income goals, and why lashes are a luxury service — not a necessity. That one shift changes how you price, market, and attract the right client.

We go deep into:

• Why fast response time is your first sales skill
• Why lashes fall into the luxury category (and why that matters)
• How to calculate the real lifetime value of one client
• When to raise prices — and why 20% is the magic number
• Why 20% of clients leaving can still make you more money
• How to build a client avatar (meet “Jenny”)
• Why income level matters when targeting clients
• How to reverse-engineer 6-month goals properly
• Why rent should follow revenue — not the other way around
• How ChatGPT can literally do your market research

If you want predictable bookings, confident pricing, and a real plan — not just vibes — this episode walks you through the math behind it.

Connect with Cosmina on IG

Sign Up For A Free Lash Training

Text Me Here On My Podcast Contact Any Questions About My Lash Classes

Most lash artists think growth comes from posting more.

It doesn’t.

Growth comes from understanding human psychology, building rapport, and creating systems that make referrals predictable.

In this episode, we break down how to turn Canva into a business tool, how to use business cards the smart way, how to structure a referral program that actually motivates people, and why ads should be treated like a light switch — on when you need clients, off when you’re full.

We also go deep into:

• Why “what’s in it for them” matters in every referral
• How to design referral cards using Canva + Vistaprint
• When $25 discounts make more sense than paid ads
• The difference between a lead and a paying client
• Why rapport closes more sales than technique
• How accent, personality, pets, stories — all build trust
• Why we hate being sold… but love to buy
• How to study your own scrolling behavior to improve content
• How to reverse-engineer competitors the smart way
• Why one bad review can cost you months of growth

If you want predictable bookings instead of random luck, this episode will change how you look at referrals, marketing, and selling.

Connect with Cosmina on IG

Sign Up For A Free Lash Training

Text Me Here On My Podcast Contact Any Questions About My Lash Classes

Most lash artists don’t fail because of skill—they fail because the business side is messy from day one.

In this episode, we walk through what actually matters when you’re starting: setting up Google Maps, choosing the right account names, linking socials the smart way, posting content with intent, and deciding when it makes sense to go all in versus testing things first.

We also break down payments, deposits, reviews, filming options if you hate being on camera, and why half-committing costs more time than money.

What you’ll learn:

• How to set up Google Maps before asking for reviews
• Why consistent names across platforms matter
• How social links help Google trust your business
• When to create accounts even if you don’t post yet
• Simple video options if you’re camera-shy
• How to make booking and payments friction-free
• When Venmo/Cash App is okay—and when it’s not
• Why going halfway slows everything down
• How business credit starts earlier than most think
• How to decide if this stays a side gig or becomes real

If you’re serious about building something that lasts, this episode helps you set it up right—without overcomplicating it.

Connect with Cosmina on IG

Sign Up For A Free Lash Training

Text Me Here On My Podcast Contact Any Questions About My Lash Classes