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Full Fat Marketing

Full Fat Marketing

Von: Leonora Brebner
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Full Fat Marketing is a daily strategy podcast for food and hospitality brands that want to be chosen, and remembered.


Hosted by Leonora Brebner, a growth and marketing strategist specialising in restaurants, cafés, and food & drink brands, the show breaks down the real reasons some F&B businesses become the place people choose… while others struggle to stay relevant.


Through bite-sized episodes, you’ll learn the psychology behind restaurant marketing, food brand strategy, customer loyalty, and what actually drives repeat customers in today’s hospitality industry.

Expect honest insights, real brand examples, and practical thinking on topics like restaurant growth strategy, brand positioning, customer retention, café marketing, food product branding, and hospitality marketing.


If you run a restaurant, café, food brand, or hospitality business - and want customers to choose you again and again - this podcast will help you understand why.


New episodes every weekday.

© 2026 Full Fat Marketing Marketing & Vertrieb Ökonomie
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  • How MrBeast Sold 1 Million Chocolate Bars Before Anyone Had Tasted One

    How MrBeast Sold 1 Million Chocolate Bars Before Anyone Had Tasted One
    Apr 26 2026

    MrBeast built Feastables into a $250 million chocolate brand in three years. No heritage. No legacy distribution. Just an audience primed before the product existed.

    In this episode I break down what the Feastables strategy teaches every food and drink founder about building demand before you build distribution.

    ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

    And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com

    Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

    Check out our website: https://www.lrbcreative.com/

    Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

    Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.
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    8 Min.
  • Why People Pay $10 for a Croissant (And Ignore Yours) | Pricing Strategy

    Why People Pay $10 for a Croissant (And Ignore Yours) | Pricing Strategy
    Apr 23 2026

    Why do people happily pay premium prices for some brands while ignoring cheaper alternatives?

    In this episode of Full Fat Marketing, Leonora breaks down pricing psychology, perceived value, and why customers buy justification, not just products. A must-listen for founders, hospitality brands, bakeries, and anyone struggling with pricing.

    ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

    And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com

    Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

    Check out our website: https://www.lrbcreative.com/

    Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

    Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.
    Mehr anzeigen Weniger anzeigen
    8 Min.
  • Why Discounting Feels Amazing (Until It Kills Your Brand) | Marketing Strategy

    Why Discounting Feels Amazing (Until It Kills Your Brand) | Marketing Strategy
    Apr 22 2026

    Discounts can boost sales fast… but they can also train customers to never pay full price again.

    In this episode of Full Fat Marketing, Leonora explains why discounting becomes addictive, how it hurts margins and brand value, and what smarter brands do instead to grow without constant promo codes. Ideal for founders, ecommerce brands, restaurants, and marketers.

    ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

    And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com

    Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

    Check out our website: https://www.lrbcreative.com/

    Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

    Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.
    Mehr anzeigen Weniger anzeigen
    6 Min.
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