On this episode of That Ain't My Business, hosts Nesto tha Don and PTB Ugly sit down with Southern Soul breakout Young Guy to trace his unlikely journey from Joelette, Illinois to Decatur, Mississippi and life on the road. Young Guy opens up about growing up in the church, losing his father young, early rap days with his neighborhood group D3, and how the sound of Johnny Taylor, Marvin Sease and other blues and soul legends pulled him into Southern Soul.

The conversation covers his years as a truck driver and how life behind the wheel shaped his discipline, writing process and the songs he recorded in the cab. He talks candidly about independence—building a fanbase from two YouTube subscribers to over 100K, self-funding music videos, owning his songs and why he prefers writing his own material. Young Guy explains why radio still matters for Southern Soul, how the genre’s longer, storytelling songs connect with listeners, and why community and trail-ride culture are central to the scene.

Highlights include stories about collaborations and friendships—how he linked with Anthony Q and 803 Fresh, mentorship from figures like Jab and Joy/Snake Eye Music Group, and the tight-knit touring vibe among Southern Soul artists. He also discusses management and support from Dominique (his manager), balancing family and fame, and his approach to deals: building leverage and longevity before signing away ownership.

Young Guy offers practical advice for up-and-coming artists—be a student of the game, invest in yourself, post consistently, and find your authentic lane instead of chasing trends. The episode mixes humor and raw moments, with memorable studio and road anecdotes, talk about live shows and trail-ride crowds, and a look at what’s next: new singles, more touring, and growing the Southern Soul movement beyond its regional roots.

If you want an intimate, no-filter look at a modern independent Southern Soul artist balancing hustles, family and artistry while helping expand a genre, this episode is a deep, entertaining listen.