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Making the side hustle to entrepreneur pivot sounds exciting until you’re living inside it.

Suddenly, you’re juggling a full life, growing expectations, and an invisible pressure to move faster, do more, and prove that you’re “serious” about your business. Guilt creeps in. Comparison takes over. And what started as passion begins to feel like pressure.

In this episode of The Pivot, Ambar Paloma breaks down the emotional, neurological, and identity shifts that come with the side hustle to entrepreneur transition—and why this phase is one of the most misunderstood pivots women make.

Want more on comparison? Check out my other episode:

Breaking Free From The Comparison Trap

Resources:

• Apply for The Pivot SZN, a 1:1 Coaching Program for women ready for change: ⁠https://thepivotseason.kit.com/coaching⁠
• ⁠Sign Up The Future You Letters⁠: a monthly guide to keep the momentum alive
• Grab Your Reinvention Playbook, a free mini-course to kick off your next chapter.
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Chapters:

00:00 The Side Hustle Pivot & an Abundant Mindset
00:43 January Pressure & the Urge to Rush the Pivot
01:52 Big Life Changes That Often Trigger the Entrepreneur Pivot
02:24 The Side Hustle to Entrepreneur Pipeline (What No One Explains)
04:01 Guilt, Comparison & Unrealistic Expectations
08:25 Burnout, the Nervous System & Why Hustling Backfires
11:03 Escaping the Comparison Trap During Your Pivot
17:51 Finding Your Pace with the Finisher’s Framework
27:36 Identity Shifts Required to Sustain the Entrepreneur Path
28:46 Final Thoughts for the Woman Mid-Pivot