Stop solving the wrong problems!

Join us as we dive into the power of Design Thinking for entrepreneurs with Fraser Bruce, a Senior Design Academic at the University of Dundee.

Drawing on nearly 30 years of experience, Fraser shares how design thinking acts as both a mindset and a practical approach for creative problem-solving, helping entrepreneurs navigate the complexities of bringing an idea to market.

We discuss the application of this approach to develop an idea into an impactful offering—one that considers social and environmental outcomes alongside financial success. Fraser emphasises that design thinking offers a structured method for navigating the "messy, complex, and ambiguous" process of starting a new business.

Discover why empathy—working with real people in real environments—is fundamental, and how using tools like the Double Diamond process model ensures you are focusing on "designing the right thing" before moving on to "designing the thing right". This episode is crucial for anyone looking to validate their assumptions and build a winning formula.

Thank you to Fraser for joining me and to The Entrepreneurship Centre at Dundee University for hosting the event.

Search for "The Connect-Ed Network" on LinkedIn to join our community and access this episode when it drops!

The Connected Network Podcast is made possible through funding and support from the Scottish Funding Council, The Challenges Group, The Community Lab and Podplistic.

Come on in!