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Deep self-awareness combined with intentional leadership creates a powerful foundation for personal and professional growth.

In this episode, we speak with Barrett Brooks, an Executive Coach and host of his podcast, Good Work, whose approach to personal growth and leadership has transformed how he works and how he impacts others. Barrett’s journey has taken him from the fast-paced world of corporate leadership to embracing the calling of coaching, where he helps individuals align their inner gifts with their leadership purpose. He’s passionate about helping leaders break free from the armor of societal expectations and truly connect with their authentic selves.

We explore how Barrett discovered his true calling, the importance of knowing yourself before leading others, and the pivotal role surrender plays in effective leadership. Barrett shares his journey from burnout to purpose-driven work, and how embracing both the joys and the griefs of life can unlock peace and authenticity in leadership. He also discusses the concept of “Good Work,” focusing on how leadership that is rooted in self-awareness and inner peace leads to sustainable success. This conversation offers invaluable insights into leadership, personal growth, and the journey to leading with authenticity and intention.

What you’ll learn:

• How self-awareness and surrender can unlock your unique gifts and enhance leadership
• Why embracing both joy and grief leads to better decision-making in leadership
• How Barrett Brooks moved to purpose-driven work by aligning his gifts with his calling

Jump into the conversation:

(00:00) Introduction

(03:09) Barrett’s definition of "Good Work" and the role of gifts

(04:26) The challenge of surrendering and the armor people build

(08:02) Barrett’s transition from executive to coaching and personal reinvention

(13:08) Overcoming fear and embracing the entrepreneurial path again

(17:16) The mental shift from career success to personal purpose

(23:32) Exploring the relationship between grief and joy in leadership

(28:32) The concept of self-actualization in leadership and finding peace

(32:35) The importance of knowing your story to transform your leadership

(36:05) Creating space for reflection and the power of silence

(41:11) Barrett’s new venture: Presence-Based® Coaching and its future potential

Connect with Barrett Brooks: https://www.linkedin.com/in/barrettabrooks/
Barrett’s website: https://barrettbrooks.com/

Check out Presence-Based Coaching: https://presencebasedcoaching.com/

Check out Good Work with Barrett Brooks: https://www.youtube.com/@BarrettABrooks

Check out Arcadia: https://www.BeArcadia.com

Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/

Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/

Produced in partnership with Share Your Genius

https://www.shareyourgenius.com

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The strongest relationships aren’t built when you need them. They’re built long before that.

This week, we’re sitting down with our longtime friend Erika Flowers, Chief Client Officer at Profitable Ideas Exchange, professional trail runner for The North Face, author of “The Growth Engine”, and one of the most thoughtful relationship builders we know. We’ve had versions of this conversation with Erika over the years at Arcadia, but this is the first time we’ve captured it on the mic, and it might be one of the most tactical episodes we’ve ever recorded.

We talk about why investing in people without an immediate return is the foundation of trust, how real partnerships are strengthened through feedback and shared accountability, and why great conversations only matter if you follow through on what you hear. Erika breaks down the systems behind meaningful relationships, from facilitating executive roundtables to her now-famous note card exercise, and shares how curiosity, consistency, and credibility compound over time in both business and life.

What you’ll learn:

• Why long-term relationships outperform short-term wins in business and partnerships
• How client feedback and advisory boards strengthen trust and shared ownership
• What it takes to turn good conversations into real outcomes through consistency and follow-through

Jump into the conversation:

(00:00) Introduction

(03:44) When people get you wrong

(09:20) What Profitable Ideas Exchange actually does

(13:04) Adding value before there’s an ask

(15:07) Curiosity as a leadership skill

(19:06) Process over outcomes and why it works

(24:10) Turning conversations into real results

(30:11) Writing “The Growth Engine”

(32:28) The reality of leading a sales function

(32:50) What drives growth in professional services

(35:24) Why client feedback changes everything

(39:06) Building trust inside your team and outside your walls

(45:51) The note card habit that compounds relationships

(52:03) Rapid-fire reflections

Connect with Erika Flowers: https://www.linkedin.com/in/erika-flowers/

Check out Profitable Ideas Exchange: https://www.profitableideas.com/

Check out The Growth Engine: https://www.profitableideas.com/the-growth-engine/

Check out Arcadia: https://www.BeArcadia.com

Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/

Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/

Produced in partnership with Share Your Genius

https://www.shareyourgenius.com

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What happens when you combine the art of building relationships with the science of scaling businesses?

In this episode, we speak with Will Taylor, a leader whose approach to partnerships and content creation has made waves in the industry. Will’s journey has taken him from building his personal brand through insightful content to shaping successful partnership programs that scale businesses. He’s passionate about using trust as a cornerstone of business growth and is now leading the charge at AudienceLed, where he helps companies tap into the power of third-party relationships to drive demand and pipeline.

We dive deep into how Will built a career by sharing his learnings, the key to building meaningful, long-term business relationships, and the philosophy behind his approach to partnership success. Will opens up about how he leverages content as both a personal diary and a professional tool, and how intentional relationship-building can create real value. He also touches on why he believes that trust is the key to everything, especially when it’s built on a solid foundation of intentionality and structure. This conversation brings a fresh perspective on content, partnerships, and the business of building true connections.

What you’ll learn:

• How trust, content, and intentional relationships drive scalable business growth
• Why blending authenticity with strategy creates long-term impact in partnerships
• How Will Taylor uses content as a tool for both personal growth and professional success

Jump into the conversation:

(00:00) Introduction

(01:22) Discovering Will’s journey and philosophy on partnerships

(03:31) Harnessing the power of content creation to shape a career

(11:33) Aligning personal and professional values for lasting impact

(17:12) Overcoming challenges and misconceptions in building partnerships

(23:19) Proving your worth and creating value in business relationships

(24:45) The importance of trust and structure in driving success

(28:32) Introducing AudienceLed: building a demand gen agency

(30:17) Tapping into the power of trust in modern marketing

(35:16) Co-marketing vs. co-selling: what’s the best approach?

(41:22) The value of doing hard things and growing through challenge

Connect with Will Taylor: https://www.linkedin.com/in/vvilltaylor/

Check out AudienceLed: https://www.audienceled.com/

Check out Arcadia: https://www.BeArcadia.com

Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/

Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/

Produced in partnership with Share Your Genius