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Freelance Road Trip Podcast

Freelance Road Trip Podcast

Von: Alvalyn Lundgren
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 The intersection of inspired creativity and common business sense for freelance designers, illustrators, and photographers who want to have fulfilling, successful businesses. Hosted by Alvalyn Lundgren.©Alvalyn Lundgren. All rights reserved. Management & Leadership Ökonomie
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  • Applying Tips, Tactics, and Strategies In Your Freelance Business

    Applying Tips, Tactics, and Strategies In Your Freelance Business
    Oct 30 2025
    Some key business challenges for freelance creatives include overcoming recurring problems and ensuring that daily practices are aligned with long-term strategy and purpose. We often resort to applying quick fixes which can be superficial rather than working to discover why the problems recur. Alvalyn Lundgren discusses the differences between tips, tactics, and strategies in growing a freelance business, and shares her experience of transforming her freelance business from serving low-value clients to high-value clients. She emphasizes that while tips provide quick fixes, they are superficial and short-term, whereas tactics are planned actions based on a strategic plan to achieve long-term goals. She highlights the importance of addressing foundational issues in business, such as mindset, mission, mechanics, and messaging, stressing the need for consistent, strategic actions to build a thriving creative business. The podcast encourages listeners to implement long-term, deep-dive strategies and focused tactics rather than rely on quick fixes, and to build consistent systems and practices to support their overall business mission.
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    21 Min.
  • Do You Want To Be The Cheapest Option?

    Do You Want To Be The Cheapest Option?
    Sep 25 2025

    How do you create high-value perception with a skeptical client? Why do so many clients think creative work is worth so little, or that we're charging too much? It seems they tend to look for the cheapest option. Attracting high value clients you can work with over the long term requires a change in focus and approach. While platforms like Canva and tech like AI are impacting opportunities for new projects, what we creatives need to focus on is how clients perceive our craft and our roles. In this episode Alvalyn tackles ways freelancers can position and differentiate in order to attract and keep high value clients.
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    20 Min.
  • When To Walk Away. A Q&A.

    When To Walk Away. A Q&A.
    Aug 20 2025

    Q & A episode in which I answer questions submitted by freelancers about client relationships, health insurance alternatives, transitioning from employment to self-employment, and how to begin freelancing.
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    21 Min.
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