Fraud, Identity, and Risk Management: Building Trust Without Friction with Iremar Brayner
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In this episode of RiskMasters, Julien Haye dives into advanced risk management and fraud prevention strategies with Iremar Brayner, focusing on high-growth, high-volume digital platforms. Drawing on over 17 years of experience, Iremar explains why fraud strategy cannot be generic, the critical role of identity as a strategic control, and the importance of embedding risk management practices into product functions rather than treating them as policing layers.
Listeners will gain insights into balancing security with user experience, navigating the practical trade-offs inherent in enterprise risk, and leveraging adaptive, data-driven frameworks to scale trust effectively. The conversation also highlights risk leadership approaches that integrate collaboration across fraud, product, engineering, and legal teams.
Key Themes & Takeaways
- Fraud is contextual, not universal
Effective fraud strategies flex by product design, payment flows, and user behaviour. - Identity as a strategic control
Identity verification shapes trust, conversion, and loss prevention when designed intelligently. - Risk as a product capability
Strong outcomes come from deep collaboration between fraud, product, engineering, and legal. - False positives matter as much as fraud loss
Customer friction is a risk in its own right. - Scaling trust in marketplaces
High-volume platforms demand adaptive, data-driven controls rather than static rules.
Discussion Highlights
- Why one-size-fits-all fraud frameworks fail in practice
- Designing onboarding that protects the business without driving customers away
- The role of biometrics, 2FA, and analytics in modern fraud defence
- Managing fraud risk while supporting growth targets
- Building and leading multicultural fraud teams at scale
Who Should Listen
- Fraud and financial crime leaders
- Risk, compliance, and trust & safety professionals
- Product and engineering leaders working on onboarding and payments
- Executives balancing growth, conversion, and loss prevention
Disclaimer
The views shared by Iremar Brayner are his own and do not represent those of G2A or any other organisation.
📌 More about Iremar Brayner
Iremar Brayner is a senior fraud, risk, and payments professional with 17 years of experience leading fraud prevention, KYC, transaction monitoring, chargebacks, and AML across fintech, ride-hailing, retail, banking, and digital marketplaces. He is currently Head of Fraud Prevention at G2A.com, where he focuses on combining data-driven insight, operational excellence, and scalable controls to reduce risk while enabling strong customer experiences, following senior roles at PayPal, DiDi, FARFETCH, MetaMap, Zettle, and will bank.
👉 Connect with Iremar on LinkedIn
📝 Related Resources:
- How to Integrate Fraud Detection and Prevention into Your Enterprise Risk Management Framework
- What Would Change if Risk Identification Was Treated as a Strategic Advantage?
- From Approval to Impact: Repositioning Risk Appetite as a Board Tool
- Building Psychological Safety in Risk Management
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