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Franchise Sales Made Simple

Franchise Sales Made Simple

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Episode 2 | Garth Fasano and Connor Groce

In this episode of Franchise First Hand, Connor Groce puts Garth Fasano in the hot seat to unpack how franchisees can turn more leads into paying customers — without adding to their workload. Garth shares his journey from Deloitte and BCG consulting to acquiring Rainmaker, a tech-enabled sales solution that supports franchise growth across industries.

Together, they dive into why most franchisees struggle with consistent lead follow-up, how to maintain a local feel in a national brand, and why AI and data are transforming the way home service businesses sell.

Whether you're an owner-operator trying to smooth out revenue peaks and valleys, or a multi-unit franchisee looking to scale, this episode reveals the systems, tools, and strategies that make sales simple — and growth inevitable. Listen in!

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