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Founderology

Founderology

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Welcome to Founderology – Built to Breakthrough, the ultimate podcast created by Founders, for Founders. Hosted by Kathleen Wood—Founder and CEO of Kathleen Wood Partners and creator of the Founders Growth Summit. Founderology is your go-to resource for actionable insights and proven strategies to propel your business and yourself to new levels of success.

Kathleen brings over 20 years of expertise, working side-by-side with Founders to turn small businesses into award-winning concepts, national expansions, and billion-dollar brands. Each episode is designed to speak the unique language of Founders and address the challenges, opportunities, and triumphs of the Founder journey.

What you’ll gain from Founderology:

  • Inside track insights from successful Founders who have broken through.
  • Proven strategies and practical solutions to grow your business.
  • Tools and resources to strengthen yourself, your team, your business and your bottom line.
  • Expert advice on building your net worth through developing powerful networks.
  • Competitive insights to help you dominate your market and breakthrough.

This isn’t just another business podcast—it’s a Founder’s inside track for success. Join us on Founderology – Built to Breakthrough and get inspired, motivated, and equipped to take your business—and yourself—to the next level.

© 2026 Founderology
Management & Leadership Ökonomie
  • How R&R Brands scaled from a single brand to a multi-brand platform
    May 6 2026

    I sat down with Scott Taylor, Founder and CEO of R&R Brands, a visionary and an industry icon whose fingerprints are on some of the most important brand-building work of the last two decades. He is also a great friend, past-colleague and dedicated educator too!

    R&R is trail blazing a new path in the multi-concept space: six brands and growing, anchored by Party Fowl, Bravo Brio, Cody's Original Roadhouse and Santa Fe Cattle Co., built on a model that partners with Founders instead of swallowing them or chewing them up. In this conversation, Scott held nothing back on what it actually takes to scale from a single brand to a multi-brand platform without losing the soul of any of the brands.

    The multi-brand model that isn't private equity and isn't a gotcha

    R&R is not a private equity roll-up business. It is not a franchise machine. It is something Scott, his partners and team are building deliberately to fill a gap he saw firsthand: smaller Founder-led businesses need infrastructure and a partner, not a buyout and a pile of paperwork. This is something every Founder weighing outside help or investment needs to hear.

    Why R&R was built as a family-office-backed strategic partnership, not a private equity vehicle.
    How the model leaves the Founder in a stronger position whether the end game is acquisition, partnership or support.
    The "we leave it better" philosophy that separates real partners from gotcha deals
    How Party Fowl went from bankruptcy to six locations without losing a single team member

    Seven restaurants down to two. A brand like so many that had lost its identity, its menu and its swagger. Scott walks through what he actually did in those first weeks at R&R's first major rebuild. The conversations he had with the remaining team that turned an underdog story into a 14-month turnaround. This part alone is worth pressing play.

    The first questions Scott asked the team to find the brand DNA again
    Why the underdog mindset became the rebuild's most powerful tool
    How not a single team member left during the turnaround
    Why every R&R brand has someone whose fob is to push back on R&R

    This is the structural decision that defines how Scott runs the platform. Inside every brand sits a leader whose job is to defend the brand DNA. Even when it could be so at the R&R level would be to consolidate menus, vendors or operations across the portfolio. Scott explains why scaling six identical brands is not the win it looks like on paper.

    The brand-protector role embedded in every R&R concept
    The trade-off between platform efficiency and brand integrity
    What happens the moment a multi-concept operator stops protecting what made each brand work
    Why culture, not food, not price, is the only real moat

    The decision-making matrix every founder needs before they build a second brand

    Must Consult - Must Inform - Don't Worry About It. Scott shares this simple and powerful framework he uses with leaders across the R&R portfolio. H explains why most Founders who want to launch a second concept are not actually ready, even when they think they are. His take on the Founder who insists on driving two buses at once and getting stuck is the kind of thing you do not forget once you hear it.

    The three-tier matrix every Founder can use to clarify decision rights
    How to know when you have actually replaced yourself as a steward of the brand
    The single test that tells a Founder whether they are ready for a second concept

    If you are a Founder saying to yourself, I am just stuck and What do I do next?, this episode answers that question in so many real and meaningful ways. Listen now wherever you get your podcasts and hear real insights from Founders who are building brands to breakthrough!

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    42 Min.
  • Bango: From a 300-square-foot acai shop to leading a 'Better for You' movement
    Apr 7 2026

    Every Founder hits a moment where the business is too big to be small but too small to be big. I call it the Stuck Zone. And what you do next determines everything.

    On this episode of the Founderology — Built to Breakthrough podcast, I talk with Ryan Thorman, Founder and CEO of Bango and a contributor to the Founderology Growth Summit. Ryan and his friends started with a 300-square-foot açaí shop and have grown Bango into a better-for-you concept with 10 locations, two more in construction and a franchise model that is gaining serious momentum across the East Coast.

    In this episode, Ryan held nothing back about the critical decisions he made at every stage of growth — and why he chose to grow slower when everyone said grow faster. What I share here is just the beginning of what Ryan shares in this fast-paced podcast.

    Stop gunslinging and get clear

    For the first several years, Ryan and his team had no plan. They were young, throwing things against the wall and running hard without direction. Then came the critical decision to stop and define what Bango was actually going to be. That single act of clarity changed every decision after it — and Ryan shares why he believes most Founders stay stuck because they never make this decision at all.

    Who you hire — and how fast you fire

    Ryan made the decision to bring in executives to help scale. It backfired — and he had to walk it back with his franchisees. Then he made a second critical decision: how to solve the problem without making the same mistake twice. The answer was right in front of him the entire time. If you're about to make your first big hire, listen to this before you sign the offer letter.

    Grow Slow When Everyone Says Grow Fast

    Everyone told Ryan to strike while the iron was hot. He made the critical decision to do the opposite — turning down markets, walking away from eager candidates and slowing down when the industry said speed up. His one non-negotiable before opening another location goes against everything the growth playbook tells you. If you are feeling pressure to move faster than you are ready, take a page out of Ryan's playbook on doing what is right, not fast.

    Choose your shots instead of taking every shot

    When I asked Ryan about the one decision that changed everything, he flipped the question. His answer was not about what went right — it was about the hundreds of thousands of dollars in mistakes they could have avoided. Ryan is a risk-taker by nature. The critical decision was learning the difference between taking every shot and choosing the right ones. Every Founder who are wired to move fast needs to hear how he reconciled that.

    And that's not even half of it. Ryan goes deeper on franchising, culture, team and the decisions that separate Founders who scale from Founders who stall. But the two moments that will stay with you are these:

    The moment where all the critical decisions paid off

    Ryan describes a moment every Founder chases and almost no one talks about openly. It is the payoff of every critical decision on this list — and why no one could have prepared him for how it would feel. This part alone is worth pressing play.

    The advice that starts with turning off your phone

    Ryan closes with something deceptively simple. It is not a strategy and it is not a framework. It is the one thing every stuck Founder knows they should do but never actually does — and it is the shift that makes every critical decision after it possible.

    If you are a Founder asking yourself, What do I do next? — this episode answers that question in so many real and meaningful ways.

    Listen now wherever you get your podcasts and hear real insights from Founders who are building brands to breakthrough!

    Kathleen Wood is the Founder of Kathleen Wood Partners, host of the Founderology —

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    39 Min.
  • Fueling Growth from a Single Cup to Over 100 Locations and Growing
    Mar 18 2026

    On this episode of the Founderology — Built to Breakthrough podcast, I talk with Brandon Knudsen, Co-Founder and CEO of Ziggi's Coffee and a member of the inaugural class of Visionary Restaurant Founders recognized at the Founderology Growth Summit. Brandon and his wife Camrin have bootstrapped Ziggi's from a single coffee shop to more than 100 locations across 22 states, with 200 more in development — no private equity, no outside investors. Brandon held nothing back about what that journey actually cost them.

    The licensing deal that failed before franchising even started

    Before Ziggi's ever sold a franchise, Brandon tried licensing first. No fees. No royalties. Just handed over the playbook.

    It fell apart.

    The systems he and Camrin had been running for 12 years could not survive without them in the room. What Brandon did next — spending his own money to stress-test the model on his own managers before selling it to anyone else — is a strategic lesson in how to franchise the right way.
    Every emerging franchisor needs to take this lesson and immediately apply it to their business.

    Fifteen-hour days and the texts that never got returned

    Brandon began franchising so he would not have to do everything himself as he and Camrin grew Ziggi's.
    He then spent the next three years doing more of it than ever — driving to Realtor meetings, sitting through planning departments, showing up at construction sites and taking every call from every franchisee.

    Until the day he realized he was the bottleneck.

    The business was in the stuck zone – to big to be small and to small to be big.

    The $400K COO he refused to hire
    Brandon needed executive-level talent. The company was not in a position to take on six figures plus 10 percent of the business.

    So, he found another way.

    The fractional leaders he brought in did not just fill gaps — one of them changed the entire culture overnight without hiring a single new person.
    If you are a Founder who thinks you cannot afford high-level strategy, Brandon's path will change your mind. Hear the critical decisions he made to bring affordable executive talent.

    The one question he asks every struggling franchisee
    When a franchisee calls Brandon and says they are struggling, he asks the same question every time.

    The answer is always the same.

    His philosophy on why you should never spend a dollar on marketing until the house is in order — and why the best-performing Ziggi's locations all have one thing in common — goes against everything the industry tells you.

    The data backs him up. You know you want to know this critical question.

    The advice that will hit you harder than you expect
    Brandon closes with something personal — about the stores that keep him up at night, the success he forgets to celebrate and the one thing every Founder needs to hear when they are in the middle of the grind (literal in Brandon's case).

    It is simple. It is real. If you are deep in the Stuck Zone right now, it might be exactly what you need.
    If you are a Founder asking yourself, "What do I do next?" this episode answers that question in so many real and meaningful ways.

    Listen now wherever you get your podcasts and hear real insights and real solutions from Founders who are building brands to breakthrough. This is the community you have been looking for to grow your business!

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    39 Min.
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