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Forward Obsessed

Forward Obsessed

Von: Forward Obsessed
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 Get into the minds of breakthrough business leaders and entrepreneurs to explore their unique stories and ideas for the future. From devastating pitfalls to life-changing aha moments, hosts and serial entrepreneurs themselves Pete Sena and David Salinas push interviews past the surface for an in-depth, insightful glimpse at the future of business and brands. Take your seat at the table to hear guests recount their failures, re-live their midnight planning sessions, share their hopes & passions, and explain what’s next for their business, industry, and the world. Subscribe now!Forward Obsessed Ökonomie
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  • Katelyn Bourgoin: Why Buyer Psychology Is the Real Growth Hack // 64

    Katelyn Bourgoin: Why Buyer Psychology Is the Real Growth Hack // 64
    Sep 25 2025
    What happens when your dream startup fails, you lose everything—including other people’s money—and you still choose to build again?In this episode of Forward Obsessed, host Pete Sena sits down with Katelyn Bourgoin, the founder of Why We Buy and Unignorable, to talk about her incredible journey—from PR school to startup bankruptcy to becoming one of the internet’s most trusted voices on buyer psychology. This is an unfiltered conversation about the emotional toll of failure, the power of transparency, and how Katelyn rebuilt her business and personal brand into a seven-figure media company—one smart insight at a time.You’ll learn why most startups get customer research wrong, how to write messaging that actually converts, and why AI is both a gift and a threat to creatives. Plus, Katelyn shares how she turned her pain into purpose and found her niche by helping others sell with empathy and science.If you’re a founder, creator, marketer—or just someone trying to figure out what’s next—this episode will give you the clarity, courage, and tools to move forward.🔎 Find Out More About Katelyn BourgoinLinkedIn: https://www.linkedin.com/in/kbourgoinTwitter/X: https://twitter.com/KateBourWhy We Buy: https://www.learnwhywebuy.comUnignorable: https://www.beunignorable.comNudge Podcast (hosted by collaborator Phil Agnew): https://www.nudgepodcast.com📕 Chapters00:00 – Welcome to Forward Obsessed with Katelyn Bourgoin03:05 – The English major who found her way to marketing06:42 – How startup failure led to radical transparency11:18 – Going viral by owning her story15:10 – Building “Why We Buy” and discovering buyer psychology18:47 – Lessons from working with early-stage startups23:20 – Why founders often don’t understand their customers27:14 – Wallet Opening Words and the psychology of conversion32:02 – The myth of “don’t sell time for dollars”36:40 – Being a solo founder: freedom vs. pressure40:22 – AI, creativity, and the 80/20 rule44:33 – What makes messaging unignorable49:12 – Scaling Unignorable: helping founders amplify bold ideas52:17 – Final advice for creators and founders🔗 Other Links & Resources:Alchemy by Rory Sutherland https://www.amazon.com/dp/0062388412Pre-Suasion by Robert Cialdini https://www.amazon.com/dp/1501109804Contagious: Why Things Catch On by Jonah Berger https://www.amazon.com/dp/1451686587Influence by Robert Cialdini https://www.amazon.com/dp/006124189XNudge by Richard Thaler and Cass Sunstein https://www.amazon.com/dp/014311526X🔴 Support & ConnectForward Obsessed Website: www.forwardobsessed.comInstagram: https://www.instagram.com/forwardobsessed/TikTok: https://www.instagram.com/forwardobsessed/LinkedIn: https://www.linkedin.com/showcase/forward-obsessed/#ai #buyerpsychology #founderstory
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    52 Min.
  • Tanay Kothari: Building the Next Generation of Personal AI // #63

    Tanay Kothari: Building the Next Generation of Personal AI // #63
    Apr 3 2025

    What if your voice could replace your keyboard—and be smarter than Siri ever dreamed of? Meet Tanay Kothari, the CEO and co-founder of Wispr Flow, a voice-first AI company redefining how we interact with technology. From teaching himself to code at age nine to building and selling a company fresh out of Stanford, Tanay’s journey is a masterclass in entrepreneurial obsession, resilience, and product-driven thinking.


    In this episode, Tanay shares how his childhood dream of building Jarvis (yes, Iron Man’s assistant) led him to develop one of the most exciting voice AI tools today. We dive into the difference between good engineering and great design, why most voice assistants fail, and what it really takes to lead teams and raise capital in Silicon Valley. If you're into startups, AI, or just love hearing from product-obsessed founders, this one's a must-listen.


    ✨ Listeners of Forward Obsessed can sign up for 1 FREE month of Flow:

    https://ref.flowvoice.ai/pete


    🔎 Find Out More About Tanay Kothari and Wispr Flow:


    https://x.com/tankots

    https://www.linkedin.com/in/tankots/

    https://ref.wisprflow.ai/fopod

    https://www.linkedin.com/company/wisprflow

    https://x.com/WisprFlow


    Chapters:


    00:00 – Introduction to Tanay Kothari

    04:17 - Entrepreneurial Roots: Tanay’s Parents and Early Hustles

    08:00 - Simples Inc: A 12-Year-Old Builds His First Company

    10:10 - Going Viral with Convert.cc and Google’s Cease & Desist

    18:39 - Journey to Stanford and Embracing Silicon Valley

    25:06 - Learning to Lead: From Engineer to Team Manager

    33:22 - The Hardest Part of Scaling: Managing People

    38:12 - Deep Values Alignment: Early Co-Founder Conversations

    45:36 - What Makes Wispr Flow Different from Every Other Voice Tool

    50:45 - How Wispr Flow Fixes Transcription Accuracy

    54:57 - Product Hunt Success: Tips for a Top Launch

    59:47 - The Future of Voice Interfaces and Contextual AI


    🔗 Other Links & Resources:


    The One Minute Manager by Ken Blanchard: https://www.amazon.com/dp/0062367544

    The Design of Everyday Things by Don Norman: https://www.amazon.com/dp/0465050654

    Siddhartha by Hermann Hesse: https://www.amazon.com/dp/0553208845

    DISC Leadership Framework: https://www.discprofile.com/what-is-disc


    🔴 Support & Connect


    Forward Obsessed Website: www.forwardobsessed.com

    Instagram: https://www.instagram.com/forwardobsessed/

    TikTok: https://www.instagram.com/forwardobsessed/

    LinkedIn: https://www.linkedin.com/showcase/forward-obsessed/


    #ai #entrepreneurship #founderstory
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    1 Std. und 8 Min.
  • Sean Busch: Lessons from Bootstrapping to Big-Box Retail // #62

    Sean Busch: Lessons from Bootstrapping to Big-Box Retail // #62
    Mar 7 2025

    What does it take to scale a business from a $20,000 launch to over $100 million in revenue? In this episode of Forward Obsessed, entrepreneur Sean Busch takes us through his incredible journey—from a small-town kid flipping car parts in high school to founding and selling the household cleaning brand Puracy. Along the way, Sean shares how he leveraged Amazon’s early days, built a direct-to-consumer powerhouse, and navigated the challenges of big-box retail.


    Sean opens up about the highs and lows of entrepreneurship, including the moment he was fired just before Christmas, the brutal cash-flow struggles of expanding into Target and Walmart, and the pivotal decision to exit his company. He also shares key lessons on craftsmanship vs. commerce, the importance of customer obsession, and why having the right CFO can make or break your business. Now, with his newest venture, Dad Mode, Sean is applying everything he learned to build another game-changing brand.


    Whether you're a founder, a business leader, or just someone fascinated by the journey of building something from the ground up, this conversation is packed with invaluable insights.


    🔎 Find Out More About Sean Busch


    LinkedIn: https://www.linkedin.com/in/seantbusch/

    Instagram: https://www.instagram.com/stb416/

    Dad Mode: https://godadmode.com/

    Puracy: https://puracy.com/


    Chapters


    00:00 - A First for Forward Obsessed

    03:15 - Sean’s Early Hustles & Entrepreneurial Roots

    10:45 - From Car Detailing to Medical Sales

    18:30 - The Leap Into E-Commerce & Building Puracy

    25:50 - Cracking the Amazon Playbook

    32:15 - Scaling to Retail: The Target & Walmart Challenge

    40:05 - Surviving Cash Flow Nightmares

    48:20 - The Emotional Toll of Entrepreneurship

    55:10 - The Exit: Selling Puracy

    1:02:30 - Lessons Learned & Advice for Founders

    1:10:00 - Sean’s Next Venture: Dad Mode


    🔗 Other Links & Resources


    The Honest Company by Jessica Alba (Book): https://www.amazon.com/dp/1609619110

    The Lean Startup by Eric Ries (Book): https://www.amazon.com/dp/0307887898

    Amazon FBA: https://sell.amazon.com/fulfillment-by-amazon

    Singer Automotive: https://singervehicledesign.com/

    Seven Generation (CPG): https://www.seventhgeneration.com/


    🔴 Support & Connect


    Forward Obsessed Website: www.forwardobsessed.com

    Instagram: https://www.instagram.com/forwardobsessed/

    TikTok: https://www.instagram.com/forwardobsessed/

    LinkedIn: https://www.linkedin.com/showcase/forward-obsessed/


    #entrepreneurship #startups #businessgrowth
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    1 Std. und 26 Min.
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