"We’ve done over $2 million in equipment sales in 12 months—all from social media."

This episode dives deep into how social media transformed from a simple storytelling tool into a revenue powerhouse. We break down how sharing the right story—starting with a failed TV show—became the foundation for launching Ferncrest, selling over $2M in equipment, and turning casual followers into committed franchisees.

We also get real about the imposter syndrome that comes with constant content creation, the evolution of organic reach, and why building—not just talking—wins in today’s social media landscape. Plus, the one thing most brands get wrong when trying to grow an audience that actually converts.

What You’ll Learn:

• Why the best social media strategy isn’t about going viral
• The key to turning engagement into real revenue How Finding Promised Land leveraged giveaways to grow an audience fast
• Why Schitt’s Creek played an unexpected role in brand storytelling
• The power of YouTube and why it might be more valuable than Instagram

Where to find us:

Follow us on Instagram: @findingbrotherlylove Check out Finding Promised Land: findingpromisedland.com

Watch Brian's journey on YouTube: Finding Promised Land YouTube

"So many people exist for their entire life in this inaction state. They wait years, even decades, to take the first step. But you blink—and 10 years are gone." — Mike

In this episode of Finding Brotherly Love, Mike and Brian dig into one of the biggest challenges in entrepreneurship—taking action before everything feels “ready.” They discuss how the MVP (minimum viable product) mindset has shaped their businesses, from testing new products to building a glamping franchise. They also reflect on why so many people get stuck in analysis paralysis, letting years slip by without chasing their dreams. If you've ever hesitated to start something because you felt like you weren’t ready, this episode is for you.

What You’ll Learn in This Episode:

• Why perfection is the enemy of progress in business
• How launching an idea before it’s fully “baked” can actually lead to better results
• The biggest differences between bootstrapped businesses and investor-funded startups
• Why taking more shots on goal—fast—can be the key to success
• How real entrepreneurs overcome fear, failure, and hesitation

Tune in every Tuesday for new episodes of Finding Brotherly Love—where we talk business, family, and taking risks that matter.

In this episode, we’re sitting inside Society Hill Hotel, reflecting on the experience of staying in the very place we run. The conversation quickly turns to the entrepreneurial curse—that constant drive for more, better, bigger. We unpack why business owners are often their own worst critics, the struggle of chasing perfection, and the fine line between focus and distraction.

From glamping franchises to fusion restaurants, we explore how staying focused (or failing to) can make or break a business. Plus, we share personal stories of past ventures, the lessons we’ve learned, and the defining metric of success that’s driving us forward now.

If you’ve ever wondered when is enough, enough?—this one’s for you.

“Nobody would trade places with Warren Buffett right now. He’d trade it all for more time.”

What You’ll Learn:

✅ Why entrepreneurs are wired to focus on flaws instead of wins

✅ The hidden dangers of expanding too fast (or in the wrong direction)

✅ How Away, Allbirds, and Warby Parker struggled with focus

✅ The truth about money and happiness—what successful people say vs. feel

✅ Why defining your success is the hardest part

Links & Resources:

📌 Follow us on Instagram: @findingbrotherlylove

📌 Books mentioned: Never Enough by Andrew Wilkinson & The Five Types of Wealth by Sahil Bloom