Money can feel heavy, stressful, and deeply personal, especially when you’re building a business and carrying more than just the numbers. This episode of The Finance Cafe Podcast with Shauna Frederick and Shannon Pestun talk about our connections with money, and why it sometimes feels so hard or overwhelming to be better with money.

This conversation invites you to step away from discipline-based money advice and instead look at financial management through the lens of financial wellness. You’ll explore how your relationship with money is shaped by safety, security, and freedom of choice, and how those feelings are influenced by lived experience, systemic barriers, and the stories you’ve carried with you long before you became an entrepreneur.

If you’ve ever found yourself overworking, underpricing, avoiding your numbers, or constantly feeling behind even when revenue looks “fine,” this episode helps you understand why. These patterns aren’t failures, they’re survival responses. And until safety is present, making clear, confident financial decisions can feel impossible.

We encourage you to reflect on your own money story: where it came from, how it shows up in your business, and how it may be quietly influencing decisions around pricing, debt, growth, and planning. Financial management is reframed not as pressure or another to-do, but as a supportive tool that can create clarity, reduce panic, and help you trust yourself with money.

This episode is for you if you want to stop trying harder, start feeling safer engaging with your finances, and build a business that truly supports your life, not just your revenue.