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Filtering out bad ideas

Filtering out bad ideas

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Brian and Justin discuss the recent launch of Filterhawk, which Brian built to replace Gmail's built-in filters. They also talk about SaaS marketing strategies (which channels still work?). Justin shares some initial numbers from the Black Friday sale.

Timestamps:

  • (00:06) - Follow up on last week's Justin mystery
  • (02:51) - Brian launching Filterhawk
  • (13:29) - How did Brian build Filterhawk in a week?
  • (26:32) - The refinement phase
  • (34:59) - Transistor's Black Friday sales
  • (44:34) - BuilderMethodsPro Black Friday deal
  • (49:34) - Brian's entering phase 2 of Builder Methods
  • (01:06:28) - Thinking about where we have gaps in knowledge of our customers
  • (01:09:45) - Thinking about marketing to teams and larger companies

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Links mentioned in this episode

  • FilterHawk – Take Control of Your Gmail Inbox
  • Inertia.js
  • shadcn/ui
  • Claude
  • Cursor
  • Google Gemini
  • superwhisper
  • Wispr Flow
  • Improving frontend design through Skills | Claude
  • Hatchbox.io
  • Forge
  • Rewardful
  • Stripe Sigma
  • Panic – Nova
  • Google Antigravity
  • From AI skeptic to UNFAIR advantage – YouTube
  • How remote work changed my life
  • Podscan.fm
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