In this episode, Albright IP MD, Robert Games sits down with Trade Mark Attorney Katie Oliver to reveal the unseen risks that can derail a business before it even gets started.
Every founder thinks their brand is safe… until it isn’t.
If you’re naming a business, launching a product, expanding overseas, or building a brand you want people to remember, this is essential listening.
Katie reveals:
· The number one mistake entrepreneurs make when choosing a name
· Why using a brand before registering it can lead to a forced rebrand
· The truth about company names (and why they offer zero real protection)
· How trade mark searches can save you thousands — and your reputation
· What a word mark actually protects vs. a logo or slogan
· The difference between ™ and ® and why it matters
· How to think globally when protecting your brand
For anyone serious about building a brand with value, credibility and longevity, this conversation will change how you think about intellectual property.
Figure 1 – an IP conversation. Real stories. Real lessons. The protection your business needs.
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Visit Albright IP: www.albright-ip.co.uk