Early February check-in and the momentum is real. Suzanne and Paul break down what they’re seeing across Southern California — stronger open house traffic, resilient pricing, and rates near three-year lows — then shift into a bigger topic: why most agents and investors lose steam after January, and how to build a system that actually produces results all year.

They dig into consistency vs. “fake busy,” measurable actions, marketing with real ROI, and how both agents and investors can pressure-test their plans with real numbers and post-mortems. Plus: big Innovate expansion news and what growth really looks like behind the scenes.

In this episode, we cover:
• SoCal market snapshot: strong weather, strong traffic, and resilient demand
• National homebuilder slowdown vs. California resilience
• Investor activity rising while acquisition competition increases
• Rates near 3-year lows and why sidelined buyers are re-entering
• Why January momentum often dies in February (and how to avoid it)
• The marathon vs. sprint analogy for business performance
• Busy vs. productive — and why they’re not the same
• Building a sustainable, repeatable accountability system
• Agent strategy: consistency, mindset, and execution after a slow-close month
• Marketing that works: targeted content + real call-to-action vs. vanity posting
• Measuring outcomes: leads, contacts, conversions — not just activity
• Investor strategy: deal math, scopes of work, timelines, and post-mortems
• Why renovation budgets and timelines are almost always underestimated
• Innovate Realty expansion: new offices + new states launching
• What entrepreneurship really feels like behind the scenes
• Realty Talk growth and new agent-hosted shows coming soon