🚀 Stop Marketing. Start Dominating.

Why is conventional marketing broken?

Because it’s shallow, noisy, and completely disconnected from what people truly CRAVE.

In today’s episode of “Don’t Market. Dominate. The Wave Is Here,” we’re tearing down the three fatal flaws holding most brands back:

🔴 Chasing algorithms over emotion

🔴 Prioritizing needs over cravings

🔴 Settling for mediocrity instead of mastery

Discover why CRAVINGS—not need—is the engine behind:

✅ Premium pricing

✅ Unshakeable loyalty

✅ Total market domination

If you’re a leader ready to rise above the noise, this is your playbook to:

🔥 Ignite desire

🔥 Command attention

🔥 Build brands people lust after

Welcome to Different Is Your Superpower—Activate It.

Most people hide in the herd—safe, comfortable, and invisible.

But blending in kills dreams. True impact demands courage.

This show is for those ready to stand alone, defy mediocrity, and turn their uniqueness into undeniable strength.

We’ll challenge conformity, expose fear, and reveal how difference drives innovation and greatness.

If you’re tired of fitting in, it’s time to rise.

Your edge is your advantage. Let’s activate it.

Audacious Leaders are different. They ACT in a special way.

They ACT within the strategic context they’ve created for their business.

Tactics on their own lead to failure because on their own they have to strategic purpose.

Applying a “tactic of the day” such as Artificial Intelligence without a strategic framework to guide its use isn’t helpful to enhancing the effectiveness of an organization.

“Accidental success” does happen, but you don’t want to bet your future on it.

🔥 Forget What You’ve Heard: Heart-Led Leadership Builds Empires 💥

They say leading with heart is “soft.”

That it’s emotional, not logical. That it’s a risk to the bottom line.

We’re here to tell you: It’s a lie.

In this power-packed episode, Roy and Ian dive deep into the real story behind taking a scrappy startup to $1 BILLION IN SALES—not by following cold logic alone, but by making bold, heart-led moves that shattered expectations.

These weren’t “soft” decisions.

They were strategic, fearless, and game-changing—transforming a company into an unstoppable industry titan.

💡 For members: This isn’t just inspiration. It’s a blueprint.

Learn how to tune into your intuition, lead with purpose, and scale your business beyond anything you thought possible.

🎧 Tune in. Lead differently. Grow fearlessly.

Building Movement For Life

Inside Delta Gymnastics Society with TBA Member Jenn Watts.

Gymnastics isn’t just a sport—it’s one of the most powerful foundations for lifelong movement, confidence and physical literacy at any age.

That’s the core message behind Delta Gymnastics Society, a nonprofit that has been shaping the community for 50 years.

Executive Director of DGS, Jenn Watts, has lived the full journey — from competitive athlete in the 90s, to coach, program leader and now head of an organization serving nearly 3,000 members across the Lower Mainland.

With a background in recreation and health education and decades inside the club, she brings a rare, holistic view of what makes a gymnastics community thrive.

Chris Ashmore

https://chrisashmore.media/

The Audacious Business Podcast Series — Internationally hosted podcasts featuring Board Member Roy Osing that break down simple, practical, proven and DiFFERENT ways to create explosive performance in your business.

“Breaking The Mold.”

“Join us in this exciting episode of the Entrepreneurial Insights Podcast where we chat with Roy Osing, an expert in making businesses unique and successful. Roy has tons of experience and knows exactly how to make a company really stand out from the crowd.

What We Talk About:

▪️Being Unique: Roy tells us why it's super important for your business to be different from others.

▪️Smart Business Planning: Learn about Roy's cool strategy that helps you plan your business in a way that's all about getting things done effectively.

▪️Dealing with Tough Feedback: Roy gives advice on how to handle it when people don't agree with your unique business ideas.

▪️Real Tips and Stories: Roy shares his own stories and gives tips that are easy to understand and can really help your business grow.

Why You Should Listen:

▪️Find out how to make your business or idea really stand out.

▪️Get smart tips on planning and running your business.

▪️Hear how to stay strong when facing criticism.

▪️This episode is great for students, young entrepreneurs, or anyone interested in starting their own business.

Listen now and get inspired to make your business idea amazingly unique with advice from Roy Osing!” — Ryan Sherrer, Host, Business Uncensored Podcast

For Members coveting the proven secret to establishing an organization that “exists for the customer”, this episode is an absolute must!

People talk a good story about their aspiration to be a customer focused organization but in truth they lack the understanding of what specific actions need to be taken to make their dream a reality.

In this episode Roy and Ian unpack the simple Moves Roy and his team made to “inject the spirit” of the customer into every nook and cranny of their early stage internet business (enroute to A BILLION IN SALES). 🚀

Members: this show is replete with actions you can take NOW to build the customer obsessed culture you need to grow 📈 your business to astronomical heights.

The textbooks tell leaders to delegate; that it’s wrong to do stuff themselves.

Hogwash! Audacious Leaders are Strategic Micromanagers.

They put their fingerprints on the tactics that are critical to executing their Strategic Game Plan.

Listen to this gem…