In this episode of the Mission Control Podcast, Mike sits down with Adam Fedale, CEO of G. Fedale Roofing & Siding, a family-run company based in Wilmington, Delaware with multiple locations across the East Coast. Adam shares the story of building and scaling a business with his brothers, the challenges and rewards of mixing family with entrepreneurship, and why clear expectations and accountability are non-negotiable for success

We dive into everything from core values and company culture to handling tough customers, implementing effective SOPs, and the role of extreme ownership and grace in leadership.

Adam also opens up about how his team keeps follow-up personal and genuine, why not every customer is the right customer, and what it takes to keep 85+ employees aligned and thriving.

Whether you're leading a roofing company, running a family business, or just want to hear insights on leadership, accountability, and growth—you'll take a ton from Adam's journey.

Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5

Contact us : takeoff@ascenddigitalexperts.com

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Adam Fedale:

Facebook: https://www.facebook.com/adam.fedale

LinkedIn: https://www.linkedin.com/in/adam-fedale-5540a530/

Website: https://gfedale.com/

Kyle Hoffman (Business Coach):

LinkedIn: https://www.linkedin.com/company/kyle-hoffman-llc/

Facebook: https://www.facebook.com/kylehoffmanllc