Fake it till you make it is dying. Customers are tired of the smoke and mirrors. They want honesty. If you are building a business and feel pressure to look bigger than you are, this conversation will hit home.

Alyssa Nolte sits down with Chris Brown to talk about why people are thirsty for honesty and how authenticity can be a real business strategy. They dig into sales, marketing, social media, and the tension between needing cash and doing what is right for the customer. This is about rethinking the future of customer relationships through trust, not performance.

If you care about long term growth, brand trust, and building a business you can stand behind, you should listen.

Here are three key takeaways:

1. Honesty builds trust faster than hype Chris shares how a consultative sales approach wins more respect than pushing a bad fit. Saying “we are not the right partner” can actually create stronger relationships.
2. Fake it till you make it has limits Early stage founders often say yes to everything. Alyssa and Chris talk about when that works and when it creates your worst client nightmares.
3. Culture shapes authenticity They explore how honesty looks different across the US, the UK, Latin America, and Asia. Understanding cultural norms can change how you lead global teams and manage expectations.

This conversation is for founders, sales leaders, and operators who want to build real credibility in a noisy world.

Resources and people mentioned:

1. Charlie Munger
2. Warren Buffett
3. Good Charlie’s Almanack
4. Steven Bartlett and The Diary of a CEO
5. James Clear and Atomic Habits
6. Obvious Adams

If you are rethinking how you show up in business, this one is worth your time.