Summary

In this episode of the FrostBuddy Podcast, Brock Mammoser shares exciting updates about the company's growth, including new retail partnerships and product launches. He discusses the challenges of planning for future growth while managing day-to-day operations. Brock also opens up about his personal journey with mental health, emphasizing the importance of understanding anxiety and finding satisfaction in the work he does. The episode concludes with a look ahead at upcoming projects and the excitement surrounding the future of FrostBuddy.

Takeaways

FrostBuddy is expanding its retail presence with new partnerships.
Understanding the needs of retailers is crucial for success.
Planning for growth requires significant effort and foresight.
Mental health awareness is important for entrepreneurs.
Brock emphasizes the importance of mindfulness and self-care.
The company is launching exciting new products and designs.
Brock reflects on the challenges of running a growing business.
Finding satisfaction in planning is essential for long-term success.
The unpredictability of product launches can be stressful.
Brock is committed to continuous growth and innovation.

Chapters

00:00 Introduction and Company Updates
02:47 Retail Partnerships and Product Launches
05:56 Planning for Growth and Future Strategies
08:43 Mental Health and Personal Insights
17:35 Conclusion and Future Outlook

Summary

In this conversation, Brock Mammoser shares exciting updates about FrostBuddy, including new product launches, licensing agreements, and insights into customer preferences. He discusses the importance of understanding customer identity, the challenges of seasonal product planning, and the need for innovation in product design. Brock emphasizes the significance of community engagement and maintaining a small business feel despite growth, while also outlining future product launches and customization options.

Takeaways

We landed the Ghostbusters license, which is huge for Halloween.
Everything needs to glow for Halloween next year.
Drinkware is an experience and an identity.
We're speaking to identities harder and harder, leading to significant growth.
We did like 3 million in licensing last year, aiming for 10-15 million this year.
Planning takes so much more as we grow.
Innovation is key to setting us apart in the market.
Customization is essential for customer engagement.
If products aren't meaningful, we discontinue them.
Community engagement is vital for maintaining our small business feel.

Chapters

00:00 FrostBuddy Updates and New Licenses
02:51 Product Development and Market Insights
06:05 Understanding Customer Identity and Preferences
09:01 Licensing and Seasonal Strategies
11:56 Planning and Execution in Business
14:41 Innovation and Product Design
17:56 Marketing Strategies and Customer Engagement
20:29 Future Product Launches and Customization
23:39 Community Engagement and Company Culture

Episode 1: Welcome to the Deep End

In this kickoff episode, Brock Mammoser shares the raw, unfiltered truth behind why he started The Deep End. After building a multi-million dollar company, Brock opens up about the mental and emotional cost of chasing success — from panic attacks and anxiety to a deeper journey of healing, faith, and self-understanding.

This episode is part origin story, part confession, and part rallying cry for anyone who’s ever felt stuck, spiraling, or unseen.

Whether you’re an entrepreneur, a dreamer, or just someone trying to make sense of the chaos in your mind — this is for you.

Topics include:
• Why Brock started this podcast
• What success doesn’t fix
• Panic attacks, anxiety, and the silent war within
• How therapy, faith, and real connection changed everything
• The mission behind The Deep End and what to expect next