F*ck All That. Why Testing in Entrepreneurship is Not FAFO [E55]
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Something different this month: unscripted, unedited episodes or throwback gems that won't make it when the podcast shifts in the spring.
This one starts with human design profile lines and becomes something much bigger. A conversation is sparked by an email from a listener who tried everything experts told her to do for visibility. She learned something critical that no expert could have taught her. And that's the entrepreneur line. That's what happens when you stop giving your power away and start testing for yourself.
We're on the edge of a paradigm shift. New rules. New leadership. New ways of doing business. And if you've been waiting for permission to experiment without being called flaky or unfocused—this is it.
If you've been calling yourself inconsistent, unfocused, or scattered — this episode is going to reframe that entirely. Testing your way through business isn't fucking around and finding out. It's the actual method. And if you're an entrepreneur who's built on trial, error, and deep foundational knowledge, you're not behind. You're doing it right.
What You'll Take Away
- Why testing in entrepreneurship is a scientific method, not a character flaw
- The difference between FAFO and intentional experimentation — and why that difference matters
- Why following expert advice doesn't work for everyone, and what to do instead
- How the pressure to "look like you have it together" is costing you real information
- Why the new energy in business is moving away from formulas and toward resonance
- What visibility actually looks like when it's designed around your nervous system, not someone else's strategy
Episodes Mentioned:
1) Danielle Interview
2) Old Shoes/Snake Skins
3) "Shoulds" and Joy
Timestamps
00:00 — What this episode is and why it's unscripted 05:52 — When the things you've tried stop fitting (shoes, snakes, and paradigm shifts) 06:45 — Why I don't go to the gym to be comfortable — and what that has to do with your business 09:45 — The Feldenkrais story: how an "alternative" method solved what surgery and PT couldn't 12:20 — The 5/1 with a majority of three lines: how my solutions actually get built 13:45 — The listener email that triggered this episode: visibility, exhaustion, and finding your own data 15:00 — Invisible rules: why we give our power away to experts without questioning it 17:36 — The paradigm shift is real. Here's what's actually changing. 18:47 — Four years of trying everything — YouTube, Substack, stages, podcasts, all of it 20:44 — Permission to test without the label 22:49 — The closing of the loop
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