Connect with Experiment Zone:

Experiment Zone Website

Experiment Zone Resources

Connect with Tee and Water Buffalo Club 716:

Website

LinkedIn

Instagram

Facebook

YouTube

In this episode, AJ sits down with Tee Forton-Barnes, the founder of Water Buffalo Club 716. Tee shares the story behind her thriving Buffalo Bills fan club and its unique line of hats and apparel. The discussion unpacks the journey of starting this community and online store, the challenges of seasonality, and the struggle to gain broader brand visibility. Tee’s passion for her business shines through as she describes the growth from a single blue hat to an expansive range of merchandise that now attracts fans from around the world.

Produced by: Social Chameleon

Connect with Experiment Zone:

Experiment Zone Website

Experiment Zone Resources

Connect with Margaret and MY Advisory:

Website

LinkedIn

In this episode, AJ sits down with Margaret Yang from MY Advisory to discuss her extensive experience in e-commerce product strategy. Margaret explains her approach to understanding customer needs, curating product assortments, and optimizing online user experiences. They explore how to effectively communicate a product's value through merchandising and conversion rate optimization, providing listeners with practical tips and insights into these critical areas. AJ and Margaret also touch on how to balance product assortment and the importance of early alignment in product and marketing strategies.

Produced by: Social Chameleon

Connect with Experiment Zone:

Experiment Zone Website

Experiment Zone Resources

Connect with Leo and Jump Ventures:

Website

LinkedIn

In this special e-commerce-focused episode, AJ sits down with Leonardo Caracas, a partner at Jump Ventures. Leo discusses his journey from starting Gocase, an e-commerce brand that reached nine-figure success, to running Jump Ventures, an accelerator for scaling e-commerce businesses. He shares invaluable insights on key strategies such as conversion rate optimization, optimizing pricing and bundling, and the importance of cultural fit in hiring. Leo also outlines his approach to rapidly growing brands from seven to eight figures using a proven playbook developed from his experiences at Gocase.

Listeners will learn about the crucial elements of effective e-commerce management, including how to approach CRO with a 'minimum effort, maximum impact' mindset. Leo emphasizes focusing on significant changes that can be validated quickly through data rather than small tweaks with minimal visibility. The episode is packed with practical tips and lessons on optimizing landing pages, improving product visibility, and making impactful pricing decisions that drive higher average order values (AOV). Tune in to gather actionable advice for efficiently scaling your e-commerce brand.

Produced by: Social Chameleon