In this episode, Dave Chatterjee, Ph.D. sits down with Sandy Kronenberg, Founder and CEO of Netarx, an AI-driven platform designed to detect and prevent synthetic impersonation across video, voice, and email. With deepfake fraud incidents skyrocketing by 3,000 percent and costing organizations an average of $500,000 per attack, Kronenberg and Chatterjee unpack how AI can now help defeat AI—turning defense innovation into a frontline imperative.

Together, they explore the evolution of deepfake technology, the psychology of digital deception, and how organizations can safeguard their people and data from real-time manipulation. Through the Commitment–Preparedness–Discipline (CPD) framework, Dr. Chatterjee emphasizes the importance of leadership discipline, continuous monitoring, and technology integration in establishing a high-performance cybersecurity culture in the era of generative AI threats.

Time Stamps

• 00:49 — Dave introduces the topic and deepfake threat surge.

• 02:37 — Sandy shares his professional journey and early exposure to cyber fraud.

• 07:28 — Discussion on the human layer and OSI model limitations.

• 09:55 — Integrating deepfake detection within enterprise security architecture.

• 13:01 — How AI models ingest 50+ signals for real-time identity validation.

• 17:48 — Zoom and video call trust issues in remote business settings.

• 19:40 — Why siloed tools fail—importance of cross-channel correlation.

• 23:30 — Continuous learning loops: retraining AI models against new deepfake generators.

• 26:59 — The rise of Trust Officers and Trust Operations in corporate governance.

• 32:15 — HR, finance, and brand use cases for disinformation security.

• 35:18 — Balancing training and AI automation.

• 37:16 — Expanding defense to email and multimodal verification.

• 41:18 — Closing takeaways on readiness and adoption strategy.

To access and download the entire podcast summary with discussion highlights - https://www.dchatte.com/episode-95-defending-digital-trust-battling-the-deepfake-surge-with-ai-powered-detection/

Connect with Host Dr. Dave Chatterjee

LinkedIn: https://www.linkedin.com/in/dchatte/

Website: https://dchatte.com/

Books Published

The DeepFake Conspiracy

Cybersecurity Readiness: A Holistic and High-Performance Approach

Articles Published

Ramasastry, C. and Chatterjee, D. (2025). Trusona: Recruiting For The Hacker Mindset, Ivey Publishing, Oct 3, 2025.

Chatterjee, D. and Leslie, A. (2024). “Ignorance is not bliss: A human-centered whole-of-enterprise approach to cybersecurity preparedness,” Business Horizons, Accepted on Oct 29, 2024.