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Our Guest George Drucker George Drucker is an award winning consumer, sports and healthcare communications professional with more than 40 years of client and management experience He spent nearly 25 years with Edelman—the world’s largest public relations firm-- serving as Executive Vice President and General Manager of the New York and Los Angeles offices. Additionally he founded and served as world- wide global executive director of the agency’s consumer practice and sports and entertainment marketing group, George has created and implemented consumer, sports and healthcare marketing campaigns linking clients and their products to the full spectrum of PR and promotional concepts. Drucker also has been a leader in “EXPERENTIAL MARKETING” by developing cross promotional partnerships, generating in-store retail traffic while taking advantage of intrinsic earned media opportunities. Clients have included American Greetings (Silver Anvil Award for Best Campaign of the Year), Southern Comfort, Kentucky Fried Chicken (KFC), Empire Blue Cross, Zicam—and the proverbial host of others. He has been honored by PR Week as one of the “100 Most Influential” PR Executives in America; listed in “Who’s Who In America”—and has received more than 30 awards for creativity and program implementation including the national PRSA “Silver Anvil”; the Paul Holmes SABRE Award and the LA, Chicago and New York chapter awards for program excellence. George holds a Bachelor’s degree in Journalism from Northern Illinois University and has done graduate work at Northeastern Illinois University. He currently is also serving as an adjunct professor at Pepperdine University’s Dept. of Communications and UCLA’s Department of Advertising and Marketing. He and his wife Trish Garland—Tony Award Winning Dancer (original case of “A Chorus Line”)--reside in Los Angeles. Questions asked during this episode: - George, you launched the experiential side of things for Brown & Foreman. How did that come about, what was unique about it, and where did the celebrity fit in? - What attributes do you look for in celebrity spokespeople? - You’ve had so many great celebrity campaigns. Did you have any favorites? - Any duds and if so, why? - When thinking about contracts or important deal points, what’s important to both the brands & their agencies? - Do’s & Don’ts? Advice for brand or agency executives just getting started? Connect with George Drucker Linkedin: https://www.linkedin.com/in/georgedru... Twitter: https://twitter.com/georgedrucker Website: https://crenshawcomm.com/