Marvel bringing back Steve Rogers isn’t a desperate move — it’s a necessary one.

Since Endgame, Marvel has slowly lost the core audience that helped turn the MCU into a cultural phenomenon. Box office numbers reflect it, fan excitement has cooled, and many Phase 4 and 5 characters simply haven’t connected the same way. Bringing back Chris Evans as Steve Rogers isn’t about undoing the past — it’s about restoring the emotional foundation that made Marvel work in the first place.

In this episode, I break down why Steve Rogers returning could help bring back the magic Marvel once had, which Phase 4 and 5 characters are actually worth getting excited about on the big screen, and why nostalgia only works when audiences loved the characters to begin with. I also compare Marvel’s approach to the SnyderVerse, where fans now demand returns for characters that were heavily criticized during their original runs — and how box office results tell a very different story than social media noise.

We also dive into the growing gap between theatrical releases and streaming-first storytelling, and how that shift has changed the way superhero movies are experienced.

If you care about where Marvel goes next — and whether superhero movies can recapture what made them special — this episode is for you.

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