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Episode 7: Pete the builder

Episode 7: Pete the builder

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 Join us for an inspiring conversation with Peter Finn, aka Pete the Builder, as he shares his journey from apprentice carpenter to becoming one of Ireland's most recognizable faces in construction.In this episode, Pete opens up about his early days learning the trade, how he accidentally stumbled into television on RTÉ's "Room to Improve" with Dermot Bannon, and the evolution of his social media presence. He discusses the viral "Galway Races" moment that took the internet by storm, working with content creators like John McGuigan, and his thoughts on how social media is changing perceptions of the construction industry.Pete also shares valuable life advice about consistency, mental health, and his philosophy of "this too will pass." We explore his business MDS Construction, his partnership ventures including the magical Christmas experience at Logos, and his excitement for Ice Expo 2026.Whether you're in the trades, thinking about a career in construction, or just love a good Irish success story, this episode is packed with humor, honesty, and hard-earned wisdom from one of Ireland's favorite builders.Timestamps00:00:00 - Intro & Sponsor Message00:00:12 - Welcome & Introduction to Pete the Builder00:00:28 - Early Days: How Pete Got Started in ConstructionGrowing up with a love for buildingGetting his apprenticeship with Hugh RileyLearning to build houses from foundation to finish00:01:42 - Breaking Into TelevisionFirst call from Room to Improve with Dermot BannonFeeling comfortable in front of camerasDoing eight episodes over six series00:02:48 - Transition to Home Rescue & Social MediaMoving to the Home Rescue spinoff showReluctantly getting into social mediaUnderstanding the importance of building a brand00:04:00 - Origin of "Pete the Builder"Working with Galway roofersHow a casual nickname became a brand00:04:22 - Dealing with Online NegativityThe reality of having a public profileHandling personal attacks and trollsThe block button strategy00:06:34 - Balancing Business and TV FameTV work being only 5-10% of his timeManaging MDS Construction with business partner MarkDoing one-off houses, extensions, and conservation work00:08:05 - Creating Content & Staying AuthenticThe time-consuming nature of social mediaWhy being yourself is easier than actingHaving confidence in his construction knowledge00:10:15 - The Importance of Banter & CommunicationLearning to communicate better with teamsLetting tradespeople work their own wayCreating a fun but productive work environment00:12:06 - That Viral Galway Races MomentComing up with the "ride" joke spontaneouslyAlan Barry's reaction and collaborationGetting 5 million views and going viral on TikTok00:15:29 - [SPONSOR BREAK]00:15:38 - Collaborations & Content CreationWorking with John McGuigan on comedy skitsThe banned Santa Claus videoCreating easy, authentic content00:18:02 - How Social Media Is Changing ConstructionBreaking down old stereotypesThe evolution of technology in buildingIncreased communication and professionalism00:19:34 - Irish Craftsmanship & Trade SkillsIreland's excellence at World Skills competitionsThe need to value trades more at homeComparing Ireland to Australia and Germany's respect for trades00:22:06 - Stories from the SitesHilarious breakfast roll mix-up storyThe magazine in the lunch box prankWorking with deaf and talented tilers00:24:20 - Ice Expo 2025 RecapFirst impressions of the exhibitionThe digger challenge competitionMeeting hundreds of people and the incredible turnout00:27:07 - Why Ice Expo Is UniqueBringing international shows to IrelandSaving exhibitors massive transport costsThe grassroots, hands-on nature of the event00:29:04 - Ice Expo 2026 PlansNew app for exhibitorsTire change challenge returningConor's digger challenge comeback00:30:25 - Best Advice: Stay ConsistentLearning from John Kavanagh and MMAThe power of showing up every dayApplying consistency to any area of life00:32:04 - Philosophy: "This Too Will Pass"Marcus Aurelius and training for Hell WeekDealing with mental health challengesPerspective on good times and bad times00:34:05 - What's Next for Pete the BuilderPlans for future TV showsPotential book projectSocial media ideas and jujitsu goals00:35:54 - Logos: The Christmas ExperienceTen years of Logos and recent reinvestmentCreating authentic magical family momentsThe real forest, log cabins, and professional actors00:37:33 - Easter, Halloween & Christmas at LogosNew train ride through the forestStunning views over DublinHow to get tickets00:38:59 - Closing RemarksLooking forward to Ice Expo 2026Prizes and activities planned00:39:27 - Outro & Sponsor Message
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